11+ Million Wedding Couples In China Use Darizi To Plan Their Big Day!
Darizi leverages its position as the no. 1 luxury wedding brand in China to expand into life-stage editorials. A further rise in Darizi popularity is expected as their distribution travels to second-tier cities and captures larger online audiences.
Online, August 19, 2011 (Newswire.com) - Darizi, the number 1 wedding brand in China is extending onto the life-stage by expanding its focus to include luxurious living and lifestyles.
Renowned as the exclusive wedding source in China, Darizi will broaden its media platform to Create Life Excitement with life-stage topics on Love/Sex, Beauty and Fashion, Luxury and Lifestyle, as well as Home and Family. Their strong foothold in the luxury wedding market gives Darizi considerable leverage in this expansion into influencing affluent lifestyles.
Darizi has revolutionised the wedding scene in Asia and has become the wedding bible for nuptial elites in major metropolitan cities: Hong Kong, Beijing, Shanghai, Guangzhou, Chengdu, Hangzhou and Macau. The vanguard in lifestyle publications, Darizi provides distribution in diverse media. Darizi offers integrated platforms for its readers and advertisers, including: Online, Print, Mobile, Social Media and Live Events. The publication realises the distribution trends and capitalises on getting premium brands out to the public. Beginning with Darizi Online, the wedding brand then launched the Darizi wedding magazine to the print connoisseur. Darizi Life, the mobile portal and application was then conceived to cater to the mobile audience. Darizi also keeps audiences current about their live events with its social media platforms on Sina Weibo and Facebook.
Darizi blends life with lifestyle to ensure the most affirming moments are the most memorable. The influential advertorials help readers navigate luxury brands and incorporate them into their lifestyle choices. Experts in luxury and life issues, Darizi writers provide insightful articles on what is important to women, men and couples. The publications deliver rich, quality content that advances and defines trends in China's high-end population.
Capitalising on the boom in affluent living, Darizi China caters to the over 11 million yearly wedding couples in China. The rise in economic stability means more couples are opting for lavish weddings. Many Chinese couples budget an average of RMB225,000 on their nuptials, an astronomical rise from RMB125,000 just a year before. The China wedding market is ripe for the introduction of foreign luxury brands. Reflecting this, an increasing number of Chinese couples opt for western-inspired weddings, as reflected in their attire and ceremony. With this in mind, Darizi has positioned itself as the number 1 source for luxury wedding brands.
Having captured 10% of China's wedding market; Darizi expects further growth in the coming year with its expansion into life-stage editorials. Increasing its print distribution to second-tier cities resulted in triple-digit revenue growth in the past quarter. Advertising dollars have increased four-fold as affluent brands capitalise on Darizi's advertorial spreads to market their brands in this emerging consumer market.
Famous in China for its luxury lifestyle editorials and celebrity endorsements, Darizi showcases major Asian luminaries from Hong Kong, China and Taiwan. The source for A-list trends and fashion insights, the publication features exclusive interviews and top-celebrity stories from its database of hundreds of accomplished celebrities. With its publication expanding into foreign markets, Darizi plans to reach out to western luminaries to increase its growth and potential in this market.
Coinciding with print, Darizi Online offers wedding tools to Mainland's brides-to-be. More and more brides-to-be are turning to online wedding planning and execution sites to help prepare for their big day. Darizi Online has established itself as the preeminent online resource for this affluent Chinese market.
Darizi and the many subsidiaries of its media platforms aim to promote a luxury lifestyle to existing and emerging audiences. Darizi acts as a platform into emerging markets and strives to connect its online and offline audience to international lifestyle trends. Darizi has long-since established itself as the official guide of luxury imports and life-stage advice for China, the second largest consumer market for luxury goods.
You can follow Darizi online at http://darizi.com/, http://Darizi.cn or Facebook
(https://www.facebook.com/darizi), Twitter (http://twitter.com/Darizi), Weibo (http://weibo.com/darizi/) and Yahoo! Style (http://hk.lifestyle.yahoo.com/wedding/index.html).