Me Ki Gai, a page-turner fictional novel, authored by serial entrepreneur Atul Khekade, shares the tale of a young man discovering "ikigai," happiness, love, and riches. Ikigai is a Japanese concept about the reason for being.

The micro, small and medium enterprises (MSMEs) have immense business opportunities in this sector, because out of the total 4 billion tonnes of waste produced worldwide, just one billion is currently being recovered and only part of them recycled.