Life Tree Household Cleaning Products Supports Clean the World Project

Online, July 21, 2010 (Newswire.com) - "I want to help - I'm glad to help," said Santosh Krinsky, founder and President of Life Tree. "I have great concern for our environment, and Life Tree products reflect that concern. It's a natural fit for Life Tree's liquid soap to go to a recycling organization, and the humanitarian benefit amplifies the holistic nature of our brand."

Clean the World collects amenities typically discarded by the hospitality industry and distributes its recycled soap, shampoo, and other supplies, along with donated soap products, to domestic shelters and impoverished communities worldwide. Since their February 2009 inception, over 200 tons of hygiene tools have been put back into human use.

"It's a warming feeling to know that our products will ease the life of thousands of people in need," said Krinsky. "Our brand has a distinct focus on the simplicity of what is right, whether it's our concentrated formulas married with less packaging, or our natural extracts - in the case of this donated soap, aloe vera and calendula - to benefit the skin."

Life Tree has extended its mantra of environmental thought and simplicity through its generous donation, and partnered with Clean the World, the liquid soap will branch out to fulfill a considerable need by a great number of people.

Life Tree Household Cleaning products have been leading the way for over 20 years in provide natural
alternatives in household cleaning. Life Tree products are marketed by Lotus Brands. More
information can be found at www.lifetreeproducts.com

Life Tree Household Cleaning Products are available at major health food stores nationally. For more
information visit the website at www.lifetreeproducts.com Life Tree ® is owned by Lotus Brands, Inc. a manufacturer of product brands inspired by mother nature including Ancient Secrets, Beauty Without Cruelty, Eco-Dent, Life Tree, Light Mountain, Nature's Alchemy, Neem Aura Naturals and Yakshi Naturals. For More Information on Lotus Brands visit our corporate website at www.lotusbrands.com

About Clean the World, Inc.
Clean the World is committed to reducing the waste created by discarded soap and shampoo products and collects these items from hotels to be recycled and distributed to domestic homeless shelters and impoverished people worldwide, helping to prevent millions of deaths caused by hygiene-related illnesses. Clean the World Foundation, Inc. is a not-for-profit, 501(c)(3) tax-exempt charitable organization. For more information visit: http://www.cleantheworld.org