New Book Explains Why Experiential Marketing is Critical to a Brand's Success

ST. LOUIS, May 14, 2019 (Newswire.com) - ​​​​​Today’s digital world has marketers fighting to break through the noise and sales teams struggling to bring some excitement and energy into their customer meetings. Many marketers today still rely on old status quo tactics that yield little to no ROI because they are doing what their company has always done. They are stuck in a rut, and award-winning marketer Steve Randazzo wants to change that. 

“Here’s something to think about,” says Randazzo, President of Pro Motion, an experiential marketing agency based in St. Louis. “Would you rather go to a concert and experience the sounds, smells and connection to the entertainer, or would you rather just see a text or a video about the concert from your friends?  Customers answer that question the same way most people do: they want to experience the concert themselves, not live it through someone else and forget about it tomorrow or even earlier."

It has never been more important for brands to provide consumers with engaging, emotionally stimulating experiences to build their brand -- and science proves that experiential marketing holds the ticket to achieving this goal.

Steve Randazzo, Founder & CEO of Pro Motion, Author of "Brand Experiences: Building Connections in a Digitally Cluttered World"

In his debut book, Brand Experiences: Building Connections in a Digitally Cluttered World, Randazzo uses his 30 years of experience to explain why and how -- today more than ever -- companies need to educate, engage and inspire their target audiences through experiential marketing. 

“Customers are open to being educated if you do it in a fun and memorable way and you are not acting like a snake oil salesperson,” says Randazzo. “When you show up at the right time, in the right place, and when your prospect is open to being engaged by a brand, great things can and do happen. If done correctly, your audience won’t even know they are being marketed to. My hope is that this book will inspire marketers to think outside the box and recognize that experiential campaigns provide the opportunity to build lasting emotional connections like no other marketing strategy today.” 

Brand Experiences educates readers on how to gain tangible results while controlling the buyer’s journey with real-life examples and case studies from some of today’s most recognizable household and B2B brands. 

“If you think your current marketing plan is loaded with status quo strategy, read this book to discover how to break out and start driving tangible results,” says Dave Martin, SVP of Sales at Hussmann Corporation. “Results that benefit your customers and your business. I can tell you from experience -- it’s powerful and it works!”    

John Heiman, Director of Experiential Marketing at Sprint says, "Most marketing practitioners know that experiential marketing works. Steve Randazzo knows why it works. If you want to understand the psychology that drives successful brand engagement, start by reading Brand Experiences.”

Randazzo will donate $1 per book sold to Big Brothers Big Sisters of Eastern Missouri, an organization that he's been a part of for over 15 years. 

ABOUT STEVE RANDAZZO: Steve Randazzo is the founder and president of Pro Motion, Inc., a trusted, award-winning experiential marketing agency located in St. Louis, Missouri since 1995. Pro Motion helps B2B and B2C brands and agency partners cut through the clutter and drive real tangible results. With over 30 years of experience in the industry, Steve has lead his agency’s relationships with big-name clients, including, The Walt Disney Company, Dr Pepper Snapple Group, Hewlett-Packard, Duck Tape, Anheuser-Busch, Fiskars, Citgo, NBA, Tractor Supply Company, and many top-notch agency partners. Steve has over 50 published articles and is known as a thought leader in his industry. He has been awarded such accolades as Top 100 People You Should Know in St. Louis and one of Fortune Small Business’ Best Bosses. 

ABOUT THE BOOK: Attention spans are shrinking and now, more than ever, brands need to create meaningful consumer connections to ensure success … but how? Award-winning marketer Steve Randazzo shares how he uses experiential marketing to help B2B and B2C companies like Disney, Tractor Supply Company, Hussmann and Vertiv and their agencies partners build brand loyalty and drive marketing results. Hardcover | 149 Pages |$15.99 USD | Paiphen Publishing | Available on Amazon May 14, 2019 | ISBN 978-1-7338745-0-2-51599. For more visit steve-randazzo.com

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Source: Steve Randazzo