Permission Data Announces Acquisition of Lead Generation Division of True North Loyalty

NEW YORK, November 19, 2018 (Newswire.com) - Permission Data, a New York-based leader in digital customer acquisition solutions since 2002, announced its acquisition of the lead generation division of True North Loyalty (TNL), which was founded by industry veteran and former CEO of Prospectiv Direct Tim Lukens. True North Loyalty is a respected provider of subscription products and loyalty services for many of the nation’s top companies and brands.

As a result of the acquisition, Permission Data will assume ownership and responsibility for all publisher and client relationships linked to True North Loyalty’s lead generation business. With this opportunity, Permission Data recognizes the value that these additional relationships and assets will generate as the firm continues to service existing clients and engage new business.

Under Permission Data, True North clients will be afforded the potential to scale significantly with the combined entities of Permission Data’s well-established AdQuire Acquisition Marketing Platform and True North’s publisher partnerships.

When asked about the acquisition, Permission Data CEO and co-founder Eric O’Neill stated, “This is an incredible opportunity for Permission Data. As our industry continues to evolve - and our business with it - it’s decisions like these that will allow us to ensure that we continue to hold our place as leaders in the customer acquisition space while providing our clients with nothing less than the highest-quality leads, services and solutions. With the addition of True North Loyalty’s clients and publishers, I’m confident that we’ve placed Permission Data on a sustainable path to accelerated growth and continued success that will allow us to continue to provide great value to our partners.”

For True North clients, Permission Data will be able to help them increase scale and performance via Permission Data’s robust AdQuire platform. Paired with the firm’s proprietary TruFilter™ Lead Validation tool and the AdQuire platform’s extensive targeting capabilities, Permission Data will enhance the quality and volume of leads for these clients.

In the immediate, Permission Data plans to channel the momentum of this acquisition into the expansion of their existing distribution capabilities, which should result in an influx of high-quality traffic becoming immediately available to all Permission Data clients.

Source: Permission Data LLC