Rainbow Genomics and Color Genomics Team Up to Provide Access to Affordable Hereditary Cancer and Heart Health Genetic Risk Assessment Tests in Asia

SAN FRANCISCO, May 23, 2018 (Newswire.com) - ​Rainbow Genomics, a preferred partner of Color in Hong Kong, will provide widespread access in Hong Kong to affordable genetic tests that analyze an individual’s risk for 8 hereditary cancers and 4 hereditary heart health conditions. The Color-Rainbow partnership provides a fully integrated solution, delivering actionable clinical test results at a price point that’s accessible.

Rainbow Genomics provides localized support to both physicians and patients in Hong Kong. Individuals in Hong Kong who express interest in Color’s tests will be referred to healthcare providers within Rainbow’s network of clinics to receive pre-test consultations. Separately, physicians can also order Color tests directly from Rainbow Genomics and provide their own clinical consultations.

At Color, we believe that all patients deserve to understand their risk for hereditary conditions like cancer and heart disease, no matter where they live and what language they speak.

Andreia Gardner, Color's Head of International Sales

Color’s CAP-accredited and CLIA-certified laboratory in California will utilize next-generation sequencing to analyze all samples. English clinical reports will be issued by Color’s U.S. board-certified medical geneticists. Chinese supplementary clinical reports with summaries written by genetic counselors, coupled with trilingual (English, Mandarin, and Cantonese) genetic counseling, will be provided through Rainbow Genomics.

“At Color, we believe that all patients deserve to understand their risk for hereditary conditions like cancer and heart disease, no matter where they live and what language they speak,” said Andreia Gardner, Color’s Head of International Sales. “Partnering with Rainbow enables us to offer a localized, accessible, affordable, clinical grade service to our clients in Hong Kong.”

“Because of the chronic shortage of genetic counselors in the region, coupled with the high cost of traditional cancer genetic tests, many individuals with known risk factors such as a family history simply have not been tested,” said Daniel Siu, CEO of Rainbow Genomics. “This partnership is a significant step in closing that gap and goes a long way to ensuring that anyone can benefit from understanding their genetic risk for hereditary conditions.”

About Rainbow Genomics

Rainbow Genomics is a pioneer in the commercialization of next-generation sequencing-based, diagnostic and health screening solutions to individuals in Asia. Rainbow co-developed U.S.-based clinical best practices with institutional partners and deploys evidence-based clinical assessment products through highly effective channels to address both the domestic and the medical tourism markets in Hong Kong, Japan, Singapore, and other Asian countries. Rainbow Genomics specializes in providing affordable cancer and cardio screening, whole exome sequencing, and pharmacogenomic tests to enable physicians to use genomic information for diagnosis, treatment, and disease prevention. For further information, visit www.rainbowgenomics.com

About Color

Color is a modern health service that applies expertise in robotics, genomics, software and design to a crucial healthcare challenge: preventing or detecting conditions where early knowledge can improve health outcomes and reduce treatment costs. Color's affordable, clinical-grade genetic tests help people understand their risk for hereditary cancer and heart conditions - knowledge that they and their doctors can use to create personalized health plans. Color tests are physician-ordered and include complimentary access to board-certified genetic counselors for clients and healthcare providers. For further information visit www.color.com. For press inquiries email press@color.com.

Source: Rainbow Genomics