The Russian Tourism Market Report: Trends, Analysis & Statistics. How to Impress Russian Tourists and Attract Them to Your Country.

The Russian travel marketing agency, RMAA Travel, recently completed a unique research study.

The Russian Tourism Market Research cover

Russia is consistently among the top 10 countries in terms of the expenditures of its citizens abroad. Many Russian tourists prefer to vacation in Turkey. In 2017, for instance, this country was visited by about 3.5 million Russians. Also, while traveling, tourists from Russia willingly spend their money. All of this makes the Russian outbound tourism market extremely attractive for other countries.

The research by RMAA Travel covers all aspects of the tourism market, from an overall review to an analysis of key players, from the behavior of tourists to the marketing strategies of entering the Russian market.

“Our agency receives more and more requests from countries, regions, airlines, hotels and other organizations involved in the tourism industry to develop and implement marketing strategies in order to attract Russian tourists. Since 2011, our specialists have been promoting various regions and countries. During this time, we have consulted with more than 20 foreign ministries of tourism. At the same time, we were able not only to advise but also to implement several successful marketing campaigns. While working with clients, we came to realize that all the data about the Russian market was sketchy, and as a result, organizations in the tourism industry suffered from too much information, and they had to spend a lot of time searching for data which were relevant. Consequently, we decided to collect all the accumulated materials into a single comprehensive report of the Russian tourism market. And today we are happy to share this study with our audience,” said Vadim Tylik, CEO of the RMAA Travel marketing agency.

The research covers the main issues concerned with the tourism market in Russia:

·         How attractive is the Russian tourist market?

·         Where do Russians prefer to vacation?

·         How much money do they spend on an average trip?

·         How do they plan their travels?

·         Which players operate in the Russian market?

·         Where is it advisable and where is it not advisable to advertise?

·         What kind of advertising campaign will win the heart of a Russian tourist?

·         What are the future trends for the Russian outbound tourism market?

This research will be especially useful for tourism ministries, foreign companies engaged in the travel industry, airlines, hotels and foreign advertising agencies which deal with the promotion of tourism and travel-related services in Russia.

Media Contact:

Yulia Vasilyeva

Email: yulia.vasilyeva@russia-promo.com

Source: RMAA Travel

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Tags: B2B, business, business in Russia, tourism marketing, travel business


About RMAA Travel

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RMAA Travel is a Travel Marketing agency whose mission is to make it easy for global travel and tourism brands to access the Russian outbound travel market. We help destinations, tourism boards, airlines and hotels to reach Russian travelers.

Yulia Vasilyeva
marketing manager, RMAA Travel
RMAA Travel
Lenin Street 41-18
Khabarovsk, Khabarovskiy krai 680020
Russian Federation