Boom Marketing Enjoys Conference, Looks at New Goals

FAIRFAX, VA, April 30, 2015 (Newswire.com) - “The environment at Boom Marketing is very fast-paced,” said Whitney, the company’s director of operations. “I’m not just talking about our daily activities in the office, either. We’re always on the go. For example, we recently returned from a quarterly leadership conference. We also enjoy rest and relaxation retreats every year, and we do plenty of inter-office trainings with our colleagues in other areas.”

Whitney explained that these travel opportunities allow everyone on the team to strengthen their relationships, which ultimately leads to better collaboration at work. They always take advantage of possibilities to network with key influencers in the industry, and they consistently return to the office with sharper focus, revitalized creativity, and a wealth of new information about the latest best business practices. 

"We benefit so much from our travels that it would be almost tragic if we didn't put everything we gained into practice,"

Whitney, President

The Boom Marketing team had the opportunity to attend an all-expenses paid vacation to Cancun, Mexico! Hard-working, hand selected individuals had the opportunity to attend the trip with Whitney. After attending the trip, those who were selected to go are now ready to set higher goals and be selected for the next travel opportunity.

Boom Marketing’s Leader Highlights Significance of Setting New Goals After Conferences

“We benefit so much from our travels that it would be almost tragic if we didn’t put everything we gained into practice,” Whitney continued. “To make sure nothing is lost, we get together and evaluate our goals whenever we return from a conference or training. Then we refer to our new knowledge as we update our action steps. We even did this after our most recent leadership conference. Sometimes we adjust our goals all together, if necessary.”

According to Whitney, goal-setting is most effective when certain factors are considered. For instance, objectives should be specific enough that they can be measured, which is essential to tracking progress. Furthermore, everyone on a team should be involved in the process. When all professionals understand what must be accomplished, and how, the better able they will be to move forward.

“When our goals have been clearly defined, all of us at Boom Marketing are more comfortable with making decisions because we understand how their effects inform our progress,” Whitney stated. “In other words, the more knowledge we have, the better choices we make. That being said, it’s best not to adhere too rigidly to goals. We’re willing to change course if things aren’t going as we hoped. It’s good to have the guidance of a strategic plan, though. We certainly can’t predict the future, but we will absolutely prepare for it as much as possible. I strongly encourage all business leaders to do the same.”

About Boom Marketing

Boom Marketing is a full-service marketing firm that specializes in experiential promotions that drive consumer relationships with its client brands. By emphasizing energy, personality, and rapport, the team of branding specialists creates significant brand visibility, customer loyalty, and repeat business. Boom Marketing’s innovative approach to promotions has fostered a track record of successful campaigns for clients ranging from start-ups to Fortune 500 brands. The organization’s success is largely attributed to the ingenuity and expertise of the best of Washington’s marketing specialists. To learn more about how they deploy memorable campaigns and achieve measurable results, visit boomdc.com.