Gulf Coast Events on Benefits of Interactive Marketing

Houston, TX, July 31, 2015 (Newswire.com) - “People are excited by items they can see and even touch,” said Alexandria, Gulf Coast Events’ director of operations. “When consumers are able to see how a product works, even test it, they can more easily visualize how it will positively impact their lives. It’s no wonder this method has become one of the hottest trends in marketing.”

Alexandria and her team at Gulf Coast Events specialize in creating face-to-face marketing campaigns to help brands reach their targeted consumer groups. “This is the other benefit of this approach,” she noted. “We’re crafting a message that specifically resonates with a particular group. It addresses their likes and needs. We launch our promotions in locations these consumers visit. This engages them when they’re already in a purchasing mood. Once they sample the products, they’re more inclined to make decisions.”

"It's important to remember that word of mouth still reigns as the number one marketing method,"

Alexandria , Director of Operations

“It’s important to remember that word of mouth still reigns as the number one marketing method,” Alexandria shared. “It’s only effective if you can get consumers involved in the process though. Interactive marketing provides that option and many other benefits. We’re not just promoting brands. We’re engaging consumers in positive experiences. We’re building relationships between the consumer and the brand. We encourage consumers to discuss their interactions with others who might be interested. In the past, that might have been a few friends. With today’s social media options, that could be thousands of people.”

Gulf Coast Events’ Managers Share Expectations for Future Growth and Talent Scouting

Alexandria shared that Gulf Coast Events’ team has been busy helping brands build awareness. “Companies are starting to catch on to how effectively we can help them gain market share,” she said. “Not only are the brands we represent growing, but our business has expanded nicely as well. This is a testament not only to the approach, but to our team’s abilities to create innovative, exciting campaigns.”

This growth has led to the need to hire new talent. “We’re searching for talented individuals to join our team,” Alexandria noted. “We are looking for people who are positive, motivated, and team players. These are pros who enjoy working with people and have strong communication skills as well.”

“It’s a good time to work in marketing, specifically interactive marketing,” Alexandria concluded. “We have a vibrant future ahead of us. It’s only going to get better.”