The Dallas Standard Promotes Face-to-Face Marketing

Dallas, TX, July 31, 2015 (Newswire.com) - “Face-to-face marketing is what sells products,” said Taylor, the director of operations at The Dallas Standard. “No matter how cutting-edge your marketing promotion is, customers want to interact with you. That’s how they connect with your brand.”

The executives at The Dallas Standard know that when customers create personal connections between themselves and a brand, it becomes a positive experience. “We are all about creating relationships,” stated Taylor. “When we develop a new campaign we ask a number of key questions. They include, ‘What’s our outreach strategy?’ How can we directly interact with people?’ ‘How much of our budget is being allocated toward event marketing?’”

"Customers want to have valuable experiences,"

Taylor, Director of Operations

Due to the prevalence of technology in today’s promotions, customers expect meaningful interactions with the products they love. “Customers want to have valuable experiences,” said Taylor. “Thus, we can’t rely on running print ads to garner results. We need to build promotions that engage people. Customers want to maintain conversations with the brands that interest them. When they are ready to buy, their decisions have already been made.”

As a result, The Dallas Standard team utilizes detailed analytics to target its audiences. “Our approach enables us to respond in real time with messaging that we personalize to specific market segments,” said Taylor. “This enables us to improve the customer’s experience through direct, face-to-face interactions.”

The Dallas Standard’s Marketing Approach Spurs Hiring Initiative

“Our optimal use of technology and face-to-face marketing has enabled us to grow at an unprecedented rate,” said Taylor. “To continue this trend, we need to hire new talent.” The company has a number of openings in the marketing group. “We are looking for motivated individuals who want to be part of a winning team,” she added.

Business-minded individuals who are interested in applying for positions at The Dallas Standard should visit the company’s website for additional details. “We are interested in top performers who want to become part of a dynamic team,” said Taylor. “If you are one of those people, please contact us.”

The executives at The Dallas Standard believe everyone should have career plans. “At our company, you have a career, not just a job,” remarked Taylor. “Everyone is given opportunities to advance and succeed. We expect great things from our team members.”

Taylor is excited about the future at The Dallas Standard. “The benefits of face-to-face marketing are clear,” she said. “Customers recognize that to do business, you must maintain a conversation with them. That way, we are in tune with their needs. Conversely, they are ready to buy when the time is right. When we interact, we understand each other. It’s a recipe for success.”

About The Dallas Standard

The Dallas Standard is a premier consulting and marketing services provider with a dedicated team of exceptional professionals. By applying in-depth market analysis and demographic research, their promotional experts infuse each interactive promotional campaign they produce with a customized feel. This approach leads to meaningful connections between companies and their ideal customers. The Dallas Standard has built a reputation as an industry leader by forming these connections while providing a high return on investment for a diverse portfolio of clients. Whether working with a small local start-up or Fortune 500 giant, The Dallas Standard delivers sustained growth to bottom lines and brand awareness.