How to Choose the Right SEO Keywords for Your Press Releases

Your online visibility is important for your business. Without it, you’ll struggle to stand out from your competitors, attract business, and most importantly, generate sales.

One effective way to create brand awareness is by using press release distribution among other marketing strategies.

Press releases are an excellent marketing vehicle that helps connect you with your target audience and the media. They’re authoritative pieces of content that can help improve your search engine optimization (SEO) performance.

‍ If you want to learn more about the benefits of press release distribution, check out our  blog post  that highlights three .

‍But, how do you get to that point?

How can you use SEO to your advantage?
‍
Our blog answers these questions.

What’s a Keyword?

Search Keywords are essentially the building blocks that make up your website.

They’re words or phrases that describe your content and help people find it on search engines.

Using keywords that match your audience's interests can improve your chances of appearing on the first page of search result.

4 Tips for Choosing the Right Keywords for Your Press Release Campaigns

Understand your target audience
Whether it's social media, emails, or press releases, always prioritize your target audience in your marketing campaigns.

A great way to do this is to think of your target audience as your compass.

Their pain points, interests, and questions will point you in the right direction when it comes to your content creation. 

Understanding your audience is important because it helps you find topics and keywords that address their needs.

The more aligned you are with your target audience the stronger of a magnet your content will be for their attention.

‍Pay attention to your industry
Your industry is a treasure trove of opportunity.

Unlocking the potential of your brand requires a little bit of, for lack of a better term, snooping.

Grab your magnifying glass, trench coat, and pipe, and turn into a detective. Take a look at popular industry publications and your competition.

What’s getting the most attention?

What’s the topic of their best performing posts?

Can you seamlessly apply that topic to your brand?

If you can, identify the keywords to target and turn those insights into a press release campaign.