Your brand in the right place:
The life of a journalist is fast paced and competitive. Not only do they have to continuously prove themselves at work, they are competing with every other source of information available. This includes magazines,television,radio, and social media. There are many ways that people get their information and journalists know that every story counts. When you’re pitching to a journalist, it’s important to know what journalists are looking for.
You have a great idea for a story about your company and you know just who should cover it. Problem is, you don’t have an existing relationship with the journalist just yet and you’re not sure how to pitch your story idea. While it’s always easier to write a pitch email to media reps when you’ve connected before, you can email a journalist you’ve never engaged with. Here’s how to cold email a journalist and get the results that you want.
Newsjacking can, and should, be part of any content marketing strategy. It’s a powerful way to gain new attention for your business products or services, while connecting with a newsworthy event. That being said, many businesses make major mistakes with their newsjacking efforts, mistakes that hurt their business. Let’s take a look at the five big does and don’ts of newsjacking.
Copywriting is an essential part of your business, especially when it comes to branding. The words that you put out there in regards to your business will set everything in stone. Whether it's a blog or social media post, email, or a press release.
You know that influencer marketing is one of the fastest-growing marketing trends. You know that influencers can help you reach a much larger audience, increase your credibility and trust as a brand. And you know that influencers can help you strengthen your brand. However, what is often difficult to measure, or anticipate, is the ROI or return on investment from influencer marketing. The good news is that there are tangible ways to determine ROI of influencer marketing.
One of the best ways to get your business covered in the media is to build relationships with the media. This is often referred to as a media relations campaign. It can make the difference between getting the PR that you want and having your story ideas ignored. So the question then is, how do you build rapport with the media?
