How Much Does it Cost to Distribute a Press Release?

If you’re trying to find new ways to stand out in a crowded marketplace and maximize your messaging, press release distribution is a viable investment to make.

Now, with any new marketing approach comes the question of budget. And, with that, you might be wondering, how much does it cost to distribute a press release?

That’s the question we answer in this blog post.

Is press release distribution right for my brand?

Did you know Google processes 8.5 billion searches a day?

 
With a sea of information flooding the internet, how do companies stand out in a 24/7/365 news cycle?

A powerful marketing initiative to use is press release distribution.

As a newswire service standout that provides regional, national and global news to thousands of clients worldwide, we understand how to properly leverage press release distribution to connect your story, communicate your message, and captivate your audience.

Your industry or the size of your company doesn’t matter. Press release distribution is an effective way for you to build awareness, attract website traffic, generate leads, increase sales, and more.

But, the benefits don’t stop there. Press release services can help you:

Stand out in a crowded marketplace and secure your piece of market share.

• Create a positive perception of your brand with their target audience.
• Control the narrative of your brand’s story.
• Cast a wider net and reach relevant media outlets with strategic targeting.
• Position your brand as an industry thought leader.

If you’re new to this marketing channel and would like to learn more about the various types of press releases and how to use them for your business, check out our Types of Press Releases & How They Work blog post for more information.

How much does it cost to distribute a press release?

The answer to the question, How much does it cost to distribute a press release? varies from company to company.

That’s because other wire services structure their pricing differently.

Many offer flat pricing for a certain word count but will charge overage fees for images, media, additional words, and more.

Our flat-fee, predictable pricing is broken down into three categories:

Public Companies

• National - $775/press release
  ‍Tailored for larger companies seeking major outlets and broker terminal and trading platforms, along with AP. Ideal media coverage for public companies. 
• Premium - $1,095/press release
  ‍Same as National, also includes targeted outlets, Business Insider, AP mobile and specialty circuits.

Private Companies

• Online - $175/press release
  ‍Online-only distribution, this option is a good entry-level and budget-friendly option for private companies that have a limited budget but are looking to get started with press release distribution.
• Budget - $415/press release
  ‍Same as Online, but includes major news outlets, TV stations, newsrooms, and online publications.
• National - $775/press release
  ‍Same as Budget, tailored for larger companies seeking major outlets, broker terminal and trading platforms, and AP. Ideal for public companies.
• Premium - $1,095/press release
  ‍Same as National, also includes targeted outlets, Business Insider, AP mobile and specialty circuits.

Agencies



• Online - $175/press release
  ‍Online-only distribution, this option is a good entry-level and budget-friendly option for private companies that have a limited budget but are looking to get started with press release distribution.
• Budget - $415/press release
  ‍Same as Online, includes major news outlets, TV stations, newsrooms, and online publications.

When you work with us, there are no hidden fees and we make it easy for you to publish an online press release to gain visibility in front of potential customers.

If you’re ready to share your news, download our free press release template!

This template ensures you include the most important information and use the proper press release format every time.

DOWNLOAD NOW

Is the press release distribution cost worth the investment?

It’s easy for us to answer this question about our award-winning press release services but hearing it from professionals like you is much more impactful. 

Here are some real reviews from real customers.

“ ACCESSWIRE is helping us grow our reach to different markets, globally and to make sure our news is seen by the right people. It's an easy tool that hits people's inbox or morning reads and markets for us. ” - Courtney B., Vice President of Marketing

 
" ACCESSWIRE makes it easy for me to share critical business news and announcements in a single dashboard for multiple client brands. Wire coverage has been great - in a competitive news coverage landscape, ACCESSWIRE helps us secure news coverage. ” - Cassandra C., Account Manager

‍ “ Over the course of 30+ years of marketing consumer products, our company has utilized all of the major and minor wire-release services. By far, ACCESSWIRE offers the greatest reach and the most efficient pricing. Their editorial team quickly processes submissions, confirms them (if needed and with client approval), and gets them widely placed in all major outlets. A product marketer can literally watch SALES spike on Amazon.com and other sites within minutes of an ACCESSWIRE release. ” - Eric P., CEO

‍ “ We have significantly reduced our newswire cost with ACCESSWIRE, without losing the quality of service or key distribution points. Our wire budgets have been cut in half - or even more! ” - Matt K., Managing Director

‍If you’d like to see what other business professionals are saying about their experience with us, head to our G2 profile for more!

Our Press Release Distribution Process

‍As the leading global press release distribution services, we help companies set themselves apart from their competitors.

A main tenet of our success lies in our understanding of our customers’ needs.

We know how fast the news cycle moves and that’s why we’ve created a process that removes friction so you can share your news and connect with your target audience better, faster, farther, and smarter.

Our press release distribution process includes three steps:

‍ Step 1: Create Your Company’s Story
‍As the saying goes, “It isn’t news unless you tell others.” Every business has a story to tell, and we can help you produce a dynamic, Search Engine Optimized (SEO) press release to distribute wherever your target audience is, at whatever time you select. Bundled packages and Do-It-Yourself options are also available.‍ 

‍ Step 2: Distribute Your Release
‍Our wide reach of media outlets around the world can help you build brand awareness and target investors, stakeholders, media outlets, journalists, bloggers, social media influencers, and all other audiences with which you need to share your news. Our simple customer interface, along with our Newsroom editors who are available 24/7, will change the way the world sees your business.

‍ Step 3: Measure Your Release’s Impact
‍Our wire services provide comprehensive analysis reports that will help you easily measure each press release’s performance.

We can help your company calculate your Return on Investment, giving you enough visibility to adjust and strengthen your communications strategy, track and monitor your online coverage, and enjoy an immediate increase in qualified leads visiting your website.

The popular saying “less is more” rings true for our press release distribution services.

That’s because there’s less…

• Friction when creating and distributing a press release through our platform
• Headaches when working with customer service. Our customer service team is here to help you around the clock.

Which leads to more…

• Opportunities to tell your story to a broad audience. Our global distribution networks help you break through the noise of a crowded marketplace.
• Positive outcomes as you’re able to clearly see your return on your investment. Seeing is believing and our campaign analytics give you a comprehensive view of how your press release performed. These insights empower you to make strategic decisions for future campaigns.

Connect with your Audience


When distributing a press release with us, you'll never have to sacrifice text, images, or media in your story.

There are NO …

‍Word counts or coverage fees.

Multimedia fees (Embed YouTube videos for free!).

You CAN …

‍Include all social media links without worrying about extra words

Use logos in the contact information to promote branding

‍Click here to schedule a complimentary demo of our platform and learn more about our flat-fee pricing and wide network reach.