What's Earned Media and Why's It Important?

Have you ever seen a brand talking about itself and automatically tuned out?

It’s like the volume of your attention was turned down and you didn’t seem to care as much.

But, when someone else, like a news publication, is talking about a brand, you tend to tune in.

Sometimes, you even turn up the volume.

That’s what earned media does for a business.

In this blog post, we share everything you need to know about earned media including:



• What it is
• Why it's important?
• How to earn mentions and features for your band

What’s Earned Media?

Earned media is publicity gained from content a brand didn't pay for or produce on its own.

Examples of earned media include:

• Features
• Guest posts
• Interviews
• Mentions
• Reposts
• Reviews

Why is earned media important?

Earned media is a lot like word-of-mouth marketing.

It’s all about influence.

And, as the definition points out, influence is “the capacity to have an effect on the character, development, or behavior of someone or something, or the effect itself.”

It’s that notion about behavior that sticks out to us.

As mentioned before, there’s something about a publication talking about a brand that adds credibility.

Now, think back to a time when a friend, family member, or someone you trust online shared a post about a product they loved.
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When you saw their post, odds are you did some research of your own to learn more about it.

Whether you purchased the product right then and there or simply visited their website, the brand considered it a win.

The reason is because online conversations about your brand can build awareness and expand your audience.

In some situations, you can even transform people's curiosity into sales.

When people and publications talk positively about your brand, it’s like a vote of confidence.

‍Earned media mentions from reputable publications not only enhance your brand's credibility within your industry but also establish your brand as an authority.

How do you earn media mentions and features?

You can learn more about our press release distribution services and pricing here .