Internet service provider and software developer Bitpalace adjusted its prices to the OECD purchasing power index of its clients' countries. In poor countries local Bitpalace services are offered at prices that are affordable with respect to people's per capita income. In this way Bitpalace provides access to IT-services for people in poor countries, who normally wouldn't be able to afford it.

The 48 million Latinos in the United States now wield buying power in excess of $1 trillion and represent an increasingly important consumer segment.