Ultra is the newest evolution of Rerouted. Rerouted is a second-hand gear platform that is leveraging contemporary technology to make second-hand painless and crazy easy for buyers and sellers. Ultra is a year-long program designed to reduce every pain point people face using existing marketplaces.

The gently used and open box children's goods reseller launches over 7,000 items for sale, including clothes, furniture, and toys, providing affordable options to combat inflation concerns.