Tech Journalists From Forbes and Fast Company Create Forged Digital: Couture Content Lab for Tech Companies

AMSTERDAM and PARIS, September 15, 2015 (Newswire.com) - Technology journalists Ciara Byrne and Jennifer Kite-Powell today launch FORGED, which creates couture content strategies for technology companies. Forged will produce production-grade custom content in every format from writing and video to animation and data journalism.

• Agency serves high growth, “deep technology” companies working in areas like data science, robotics, software tools and biotech

  "The world is a noisy place and traditional PR and communications, as we know it with the same old agency model, is dead. Forged combines story, strategy and a deep understanding of tech, we created FORGED as a global couture content strategy agency for tech companies who are serious about growing their business."

  Jennifer Kite-Powell, Co-Founder FORGED

• Services include CMO-as-a-Service, Content Lab and Content Amplification

• Dylan Tweney, former editor-in-chief of VentureBeat and founder of Tweney Media, will work with FORGED as a Project Director

Ciara Byrne, a Fast Company contributor and former software developer, and Jennifer Kite-Powell, Forbes technology contributor and founder of Spilled INK, a boutique PR and Marketing agency acquired in 2014, founded the company to address the content and communications needs of highly technical companies.

Dylan Tweney, founder of Tweney Media and former editor-in-chief of Venturebeat, will work with FORGED as a project director in San Francisco. During Tweney’s tenure, VentureBeat’s audience more than quadrupled from 1.5 million to 6.5 million monthly visitors.

“The world is a noisy place and traditional PR and communications, as we know it with the same old agency model, is dead. Forged combines story, strategy and a deep understanding of tech,” said Jennifer Kite-Powell, co-founder, FORGED. “We created FORGED as a global couture content strategy agency for tech companies who are serious about growing their business.”

Forged co-founder Ciara Byrne is a former software developer and product manager who hopes that Forged will finally fuse her two careers. “Developers and engineers are craftsmen. So are content creators,“ says Byrne. “We want to bring together the best of both in order to put the art back in marketing. We are also thrilled to have Dylan Tweney work with us, since he brings a wealth of editorial expertise to the table.”

Kite-Powell is the founder of boutique PR and marketing agency, SpilledINK. Eighty percent of international agency’s clients were acquired by listed companies or global tech brands including Google, Vodafone, Cisco and most recently, Primesense by Apple for $350 million. SpilledINK was founded in 2000 and acquired in 2014.

About FORGED Digital

FORGED, where story meets strategy, is a global content marketing agency that creates couture content strategies for deep tech, data science, robotics and biotech companies. Founded by two technology journalists, Ciara Byrne (Fast Company, Venturebeat, Forbes) and Jennifer Kite-Powell (Forbes, Huffpost Live), the firm offers a range of services including CMO-as-a-Service, Couture Content Lab and Content Amplification. For more information, go to www.ForgedDigital.com.

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Twitter: @jennalee |@deciara |@dylan20

#Forged #WhereStoryMeetsStrategy #YourStoryOurCraft.