What Makes An Effective Corporate Website Or App?

Online, February 27, 2013 (Newswire.com) - Executives at public companies know that websites and mobile apps are vital tools for providing information to their customers and investors. However, a quick survey of various corporate websites and mobile apps reveals a wide and confusing range of quality. To ensure the best possible user experience, it is important for companies to make sure their platforms are well-designed and incorporate the right tools and information.

For example, the Investor Relations section of a website could feature immediate posting of the company's press releases as they are issued, as well as immediate posting of SEC filings, XBRL, Insider Section 16 filings and financials, with company news delivered in real time to every page. Stock information data could be updated on demand. Companies might also desire an IR calendar featuring upcoming events, conference calls, investor presentations, CEO interviews, and other events and media coverage. Corporate videos, other multimedia and an up-to-date FAQ could be made available as well. Meanwhile, an IR app could harness push technology that immediately makes all the above information available to users; additionally, user-selected information could be pushed to each user's update center.

To offer these kinds of features, many companies look to partner with an outside firm specializing in website and mobile app design and development. The challenge for public companies is finding a design and development firm with the marketing talent and IR compliance experience to do the job right.

Among the firms that are establishing a reputation in this particular space is Equisolve, based in Fort Lauderdale, Florida. Equisolve markets itself as a service and technology solutions company with a proprietary software platform designed specifically to manage the entire digital presence of a public company-including company websites, mobile apps, webcasting/teleconferencing and shareholder communication. This platform provides simple back-end tools that automate and simplify the majority of tasks associated with a client's online and mobile presence. Additionally, the company has multiple servers at 34 locations in 14 countries, ensuring each website visitor has near-instantaneous page loading from around the globe. Equisolve's highly specialized staff reads its clients' press releases, filings and media alerts and takes action to ensure that their website, app and communications to investors are updated, accurate and compliant in a timely manner.

Please visit www.equisolve.com for more information.