Brand KC Reveals the Sports-Business Connection for Success

Overland Park, KS, July 31, 2015 (Newswire.com) - “We’re out to win for our company and the brands we represent,” said Benjamin Aldous, Brand KC’s president. “Business is about the goals you set, the strategies you employ to get there, the team you have running the plays, and the determination to keep going. There is a definite connection between businesses that succeed and champion sports teams. Both recognize that competition exists. To emerge victorious, you must bring these components together.”

Brand KC’s business philosophy is heavily sports-minded. “First, we are a team,” Benjamin noted. “As such, we have to anticipate what our members are doing. The expression drop the ball isn’t just for sports. If we’re not all doing our part, we risk mistakes and losing. Therefore, we put great emphasis on team-building exercises and collaboration. We believe in instituting shared goals as well as individual performance objectives. Remember, it’s the entire team that wins.”

"Outstanding coaches inspire their teams,"

Benjamin , President

Excellent leadership is essential to a company’s success. “Outstanding coaches inspire their teams,” Benjamin explained. “They don’t threaten them. They empower their people to go out and play their hardest. They believe in them. When someone believes in you, you don’t want to disappoint them.”

“When you’re in a leadership position, you’re always reviewing strategy, watching the game tapes to see where the mistakes were made, and focusing on training your team members in those areas,” Benjamin continued. “This is how you overcome losses and go on to become champions. You keep the focus on growth.”

Brand KC Managers Describe How to Scout for Sports-Minded Talent

Benjamin shared that in order to establish a winning team, you have to have the proper associates. “When we’re searching for new team members, we look for those who have a competitive spirit,” he said. “Our associates think like athletes. They even train like athletes. When associates first join our company, they are immersed in learning about our methods. They’re coached on what they need to do before they’re assigned their first campaign.”

“One of the things we value in our associates is a willingness to always learn and improve one’s self,” Benjamin noted. “Athletes are always determined to keep pushing themselves to excel. They don’t quit after one failure.  They want to learn and win. This is what we define at Brand KC as being sports-minded.”

“Success on the field measured in performance, stamina, and agility,” concluded Benjamin. “In business, those fundamentals are equally valued and necessary.”

About BrandKC

BrandKC is a promotional advertising firm that consistently nets strong profits for its increasing list of well-known clients. The company utilizes a relational approach instead of classic techniques in advertising such as billboard ads and direct mailers. BrandKC is so adept at this form of promotional marketing due to the success of its training program. With a group of driven and ambitious managers at the helm, BrandKC is poised for even more success in the near future.