Reach Wise Marketing Sets Texas Expansion Plans

San Antonio, Texas, May 15, 2015 (Newswire.com) - “We’ve done our homework,” said Sam E., president of Reach Wise Marketing. “We know, based on our research and work with clients, which markets are ready for the products we promote. We believe that over time, the places we have targeted for our expansion offer the best opportunities for us to succeed and continue our growth.”

Sam said Reach Wise Marketing’s expansion strategy includes a test market phase, which the company has completed. “Our research told us where we should go,” he said. “To make sure, we sent small teams of our best managers into those markets to gauge the willingness of consumers to buy their brands. Our success with this new company, a home goods business headquartered outside our current market, led us to believe we would be successful with our strategy.”

"We know we have an outstanding portfolio of products and services,"

Sam, President

Reach Wise Marketing’s Strategy for Success Included Emphasis on Research

Executives at Reach Wise Marketing concluded months ago the best chance for continued success and growth was to consider expansion beyond its home market. They understood that gaining knowledge about new markets – including potential customers, unique marketing and sales challenges, and the strength of the competition – was a critical component of their plans.

“We know we have an outstanding portfolio of products and services,” said Sam. “We also know, based on feedback from our current partners, we have a terrific team of managers. The trick is to establish the strategies we need to adapt to new cultures and new competitive environments, either by diversifying our portfolio or updating our technology to meet new demands. We took our time, answered all our questions, and set our goals. We’re ready to go.”

Reach Wise Marketing Includes Hiring of New Talent in Expansion Strategy

According to Sam, Reach Wise Marketing will hire new associates as it rolls out its expansion program. “We’re excited about the pool of talent that exists in the areas we’ve targeted,” he said. Hiring excellent candidates to help us establish a firm foothold in each new area is an important part of our strategy.”

Reach Wise Marketing will use the experience of its current team members to help newer recruits get started. “There’s a lot we need to know about our new markets. Our new people can help us with that,” he said. “There’s also a lot they will need to know about our company. Working together, senior and novice team members will set up goals to help us integrate into the culture and environment of our new markets.”

Sam emphasized that Reach Wise Marketing’s expansion plans will continue to focus on its current portfolio. “We’re growing, but not at the expense of our current partners,” he said. “We’ll continue giving them all the attention they deserve. We’ll also make sure they take advantage of our plans to grow in other markets, on the assumption they may have similar strategies.”

About Reach Wise Marketing

Reach Wise Marketing is a goal-oriented, performance-driven dynamic sales promotions firm. Their lifetime of success in the advertising sector has enabled them to expand their services into new regions, and to develop an impressive portfolio. The organization’s talented sales and marketing managers conduct the research and demographic analysis necessary to plan and produce dynamic initiatives that increase brand awareness, buyer engagement, and bottom-line returns for all represented businesses. A steadfast commitment to the core values of teamwork, professionalism, and attention to detail separates Reach Wise Marketing from its competitors. To learn more, visit reachwisemarketing.com.