1st Mother's Day Festivities Attract Over 90,000 People to Punjab's Largest and Most Felicitated Retail & Lifestyle Destination, AlphaOne, Amritsar

Online, May 12, 2010 (Newswire.com) - Occasion: 1st Mother's Day Festivities at AlphaOne, Amritsar
Ambience: Interactive, Celebratory & Enthusiastic
Venue: AlphaOne, Amritsar, Main GT Road
Attendee Profile: Shoppers, Festive Families, Celebrating Youngsters & Retailers

For Immediate Release
The sprawling AlphaOne mega retail and entertainment development in Amritsar celebrated its 1st Mother's Day with the festive and fun-loving people of Punjab on May 8th & 9th. During the Mother's Day festivities at AlphaOne, thousands of enthusiastic visitors made a beeline to join the ongoing fun and festive contests that entailed gifts galore for visitors and participants.

Enthusiastic visitors, revelers and shoppers actively participated in several contests held during the 1st Mother's Day Festivities at AlphaOne. Despite the stringent mandatory security surveillance the MC's enthusiastic and joyous interactions with the crowd got the party going with fervor. Several competitions kept the interactive audience thoroughly enjoying and fascinated with the proceedings. The theme of the venue dressing and ambience for the Mother's Day Festivities at AlphaOne was aesthetically in sync with the festival and the freshness it symbolizes.

During the weekend festivities at AlphaOne, the MC invited people to come to the dais and talk about that one special thing about their mothers and the kids won prizes based on their answers and responses. The MC called many a mother and child pairs to ask them quick questions about their mothers under, 'How well do you know your Mom?' Such competitions won participants many tempting gift hampers and vouchers for use at the different outlets at AlphaOne along with special treats at the food-court, Flavours as well as at Fun Cinemas, AlphaOne. Pictures of children with their mothers were also clicked and the best photograph won gifts and prizes. The vivacious MC, Ms. Anchal announced and gave away several coveted awards and gift hampers to the winners of different competitions held over the 2-day celebrations. All through, she was at her cheerful best and kept the crowd roaring with happy approval.

AlphaOne, Amritsar has been designed and conceived by one of India's foremost architects -- ARCOP. In the short time since its launch, AlphaOne, Amritsar has already received several awards. In May 2010, AlphaOne received the 'Award for Most Successful Shopping Centre Launch of the Year - North India' at the Images Retail Awards in Mumbai. It also won the high honor of 'Most Admired Shopping Centre Design of the Year' and the 'Emerging Retailer of the Year - Real Estate' at the Asia Retail Congress 2010 besides 'Highly Commended Certification' and 'Seal of Distinction' in the category of Mixed-Use Development at the 2009 edition of the Cityscape Asia Real Estate Awards in Singapore.

The biggest retail, lifestyle and entertainment destination centre of Punjab, AlphaOne has the best mix of International, National and Regional brands available along with immaculate zonal mix. Anchors include Shoppers Stop, HyperCity, Fun Cinemas, Orama, Reliance Trends, Standard Max and Lifestyle Max and the best international and national brands like United Colors of Benetton, Tommy Hilfiger, Levi's, Provogue, Wrangler, Adidas, Nike, Reebok, Puma, Blackberry, Zodiac, U.S. Polo, Flying Machine, Planet Fashion, F2O, Peter England, Mufti, Hi Design, Biba, Arrow, Kap Kids, Catmoss, Emerge, Lakshita, Woodland, Magnet, VIP, Just Lucky's, Nu West, Cafe Coffee Day, Mothercare, Rockport, Himalaya, VDOT, FuelStop, Metro, The Body Shop, Beverly Hills Polo Club, Guess, et al. The spirit of partnership and mutual collaboration with retailers was clearly evident during the Mother's Festivities.

On May 13, 2010 Beverly Hills Polo Club is opening with a Fashion Show while Standard Max is opening on May 15, 2010 with lots of goodies and fun filled schemes. Orama, the new name for Fun-tertainment is all set to open on May 14, 2010 at AlphaOne, Amritsar. The most happening fun zone is now in Amritsar to make the pulse rate go high. 4D movies, bumper cars, arcade games, play stations and more, all under one roof.

As North India's largest mixed use development comprising of world-class retail and entertainment, AlphaOne is the new hub of Amritsar and surrounding areas. Mr. Prodipta Sen shares his gratification at the response on Mother's Day at AlphaOne, "Children are very attached to their mothers and would like to give them a surprise by gifting, treating and pampering their mothers on Mother's Day. Mothers too enjoy the attention and appreciation of their children on this day. We will continue to aim for optimum customer delight as an unconditional priority in all operations and promotions thereby making AlphaOne the pride of Punjab. AlphaOne will consistently elevate the expectations, experience and delight of Amritsaris with a truly cosmopolitan experience customized especially for them."

In a report on India's Largest Malls - 2010 in The Economic Times based on a study by Asipac, AlphaOne, Amritsar is ranked as the 9th Largest Mall in India besides being listed among the Top 25 Best Malls of India in Retailer Magazine and as per a survey powered by Franchise India Property. AlphaOne's tagline: AlphaOne' - Ithhe aao happy ho jao ...Be here be happy!

www.alphaoneamritsar.com & www.alphagcorp.com