2 Comma Sales Wins Sales Force Effectiveness Award for Sales Playbook ProTM

Online, April 4, 2010 (Newswire.com) - 2 Comma Sales' innovative Sales Playbook Pro™, customized for XO Communications, was named the winner of the Stevie Award for Sales Lead Management System of the Year for 2010. The Stevie Awards recognize outstanding performance in the workplace worldwide. 2 Comma Sales' win puts the company in a select category, demonstrating how intuitive and comprehensive Sales Playbook Pro™ is to leading sales professionals. Sales Playbook Pro™ gives sales professionals maximum access to the information that helps close more sales, faster.

"In my 27 plus years of sales experience...this is the most comprehensive and user-friendly [sales] tool I have ever seen," says a leading Senior Account Executive at XO Communications. It was XO Communications' application of Sales Playbook Pro™ that ultimately caught the eye of the Stevie Awards judges and brought home the illustrious title.

Sales Playbook Pro™ is a layered set of sales tools, designed by sales professionals, to extend a company's Customer Relationship Management (CRM) and Knowledge Management (KM) systems, while integrating seamlessly into each company's unique sales processes. Sales Playbook Pro™ provides on-demand access to a comprehensive set of tools to make each customer interaction richer and more productive. As a result, every sales professional can clearly see key buying influences, market information, and customer workflow, and articulate critical business components of products or services - as well as the value proposition - on each and every sales call.

In addition to the award-winning interface, 2 Comma Sales implements a strategic change management plan, including training and learning architecture customized for a company's sales team. It's no wonder Sales Playbook Pro™ continues to gain the attention and appreciation of Fortune 500 companies nationwide.

2 Comma Sales' Sales Playbook Pro™'s win is the manifestation of company founder David Gross' philosophy on sales. "The best sales managers produce extraordinary results by leading their teams in a top-down leadership style", say Gross. "Yes, they solicit input from their team and their customers, but the guidance and direction of the organization is optimal when sales managers execute their strategy with an integrated sales process and the sales tools the sales team needs to be successful. That's what Sales Playbook Pro™ does, delivering the information and insights to the sales person in a clear, concise, intuitive and interactive way, on demand."

About The Stevie Awards
The Stevie Awards include four major business award categories: The American Business Awards, The International Business Awards, The Stevie Awards for Women in Business, and The Stevie Awards for Sales & Customer Service, honoring organizations of all types and sizes and the people behind them. Learn more about The Stevie Awards at www.stevieawards.com.