ABA Selects TripBuilder EventMobile As Its Official Mobile Application For Its Antitrust Conference

Online, April 19, 2011 (Newswire.com) - The American Bar Association has selected TripBuilder EventMobile as its official mobile application for its antitrust conference held in Washington DC in end March/early April. ABA joins some of the biggest names in the event business who have already partnered with TripBuilder, Inc, including the Exhibitor Show and EMC World. All have chosen TripBuilder EventMobile's tradeshow, meeting and conference apps because of its interactive features, destination content and overall functionality.

TripBuilder EventMobile is an innovative mobile application for the tradeshow and event industry that employs state of the art technology so attendees can maximize their time at the event. TripBuilder EventMobile combines event-specific information together with TripBuilder's award-winning city content in a user-friendly format that is easily accessible by any web-enabled mobile phone or as native downloadable apps for the iPhone, Blackberry and Droid.

TripBuilder EventMobile includes personalization tools that enable an attendee to easily create personalized Show lists for their schedule ("MySchedule"), booth lists ("MyBooths"), and places to eat & visit ("MyCity"). The product also features a built-in alerts functionality that enables the event organizer to keep attendees posted in real time, and offers TripBuilder's advanced mapping functionality. Attendees also benefit from features such as access to daily schedules, a searchable exhibitor list, information on evening networking events and more. And EventMobile's interactive floor plan functionality enables attendees to easily plan their time on the show floor.

With all these features, TripBuilder EventMobile has become a top choice for companies looking for mobile applications for conferences, tradeshows, meetings and events.

According to TripBuilder President Steven Tanzer, "EventMobile is a win-win situation. Event attendees benefit by receiving valuable event and real-time updates on their handhelds, exhibitors benefit by having a variety of new, cost-effective ways to deliver their promotional messages. And the show benefits by offering a new technology that enhances the overall experience."

About TripBuilder: TripBuilder, Inc. has been a leading provider of custom mobile applications and unique folding print media for the events and promotional products industries since 1988. Learn more at www.tripbuilder.com or call 800-525-9745.