Absolute Performance Selects Soffront Hosted CRM Software To Replace Salesforce.com

Online, December 14, 2010 (Newswire.com) - "For many years, we subscribed to Salesforce.com for sales force automation and Parature for customer service. To increase efficiently, we wanted to consolidate both CRM and customer service into one solution," said Caleb Olthoff, CRM project leader at Absolute Performance. "Currently, it takes too many steps to get to the end result, because the double entry of data wastes time and money. Soffront will allow us to reduce the number of steps in our current workflow."

After inviting ten vendors to submit comments on Absolute Performance's business requirements, the company selected the top four vendors to participate in a demo and trial. "Ultimately, the selection team unanimously chose Soffront hosted CRM based on the product's ease of navigation, reporting, time tracking, and configuration capabilities," explained Olthoff.

According to Olthoff, Soffront CRM will make a significant positive impact on their business. "We are impressed with Soffront's flexibility, which allows us to tailor the software to meet our specific needs. Soffront's robust workflow features will dramatically improve the efficiency in our sales, marketing and customer support processes," concluded Olthoff.