ActiveConversion Announces Release of A New User Interface And Dashboard For Improved Lead Management

Online, December 13, 2010 (Newswire.com) - ActiveConversion is pleased to announce the newest enhancements to its user interface and dashboard. With persona-based navigation that includes Sales and Marketing, ActiveConversion provides its customers an integrated lead nurturing and lead scoring system. ActiveConversion's marketing automation also optimizes lead marketing to deliver a continuous stream of high quality leads to the sales team. This enables ActiveConversion's customers to actively and easily target hot leads for their sales teams while nurturing and building relationships with new or warm prospects.

The improvements make it easy for customers to see which marketing initiatives are paying off, and help introduce more sales-ready leads into the sales funnel for improved lead management. Jeff Rouse, VP Development, said: "This release represents Active Conversion's move to a more modern and powerful interface, that will set the stage for future enhancements".

In addition to scoring leads, ActiveConversion can identify visitors to a website, even if they do not have any previous engagement. This feature helps customers generate new leads without the use of email or other campaigns. New features make collecting and distributing information on leads easier than ever. It also allows for improved accuracy regarding new and existing leads. The new Dashboard provides trending and performance data at a glance including comparisons of current performance versus long term averages.

Companies using existing email marketing systems can integrate easily with ActiveConversion for real time on demand lead generation. ActiveConversion works with Salesforce.com, Jigsaw, Google and email service providers such as Vertical Response conveniently all in one place.

Ritu Singh, Marketing Manager, said: "In parallel, our AC-ProspectAlert module has also been upgraded to this new UI to make it even easier for sales reps to get alerts, lead trends and lead information." Outlook ready, AC-ProspectAlert does not require companies to have either an information technology infrastructure, or a formal customer relationship system (CRM). Sales personnel can simply login to a website with a small monthly subscription. AC-ProspectAlert saves both time and money by allowing the sales representatives to be alerted to and concentrate on leads that are likely to close.

Additional improvements like an easier to use navigation scheme will deliver better ROI and conversions.

Customers who need additional help can visit the help section for FAQs, feedback and tutorials to learn more about the updated dashboard and navigation. To test the effectiveness of the ActiveConversion.com tool, customers can try a 30-day product trial with no obligation at: http://www.activeconversion.com