An Insight into Anantaya - Contemporary Crafted Objects.

Online, June 30, 2013 (Newswire.com) - (As quoted by Ayush Kasliwal)
A concept design studio, 'Anantaya' is the brainchild of architect and designer duo - Geetanjali and Ayush Kasliwal.

"Anantaya began, perhaps 10 years ago, as a concept, and took almost 4 years to be manifest in a show space with flagship store in Jaipur. It was born out of the need to showcase the relevance of the crafted object. The fact that making things is an essential part of the human story is something that was being forgotten."

Committed to the development of ideas, Anantaya understands the importance of preservation of traditional crafts as well as the need to innovate, creating an array of cutting edge artifacts, accessories, textiles, lighting solutions, furniture and many more utility products.

"The products Anantaya makes are not mere decor objects. Each object has a reason to be. While being functional and beautiful, they also tell a story of how it is made, and the reason it exists in the first place."
Representing Indian sensibilities in a contemporary context, these products appeal to the discerning, quality conscious minds that like to make a statement.

"Anantaya has long held the view that all the objects it makes should connect with the users at an emotional level, which encourages people to treasure them. Additionally, the materials used are honest and pure, which makes them age better, the more one uses them."

Working with Rajasthani artisans, Anantaya showcases the uniqueness of the state and its craftsmen while extending them a helping hand.

"We help local craftsman firstly by the interventions in design, technology, and market and subsequently, by creating business opportunities, and organizing the crafts people to respond to them."

Exploring a plethora of crafts like Koftgaari, Bidri, Thathera, blockprints, Tazia, stone carving, varakh, woodturning, etc. Anantaya is an ever-evolving experiment into creativity and narration of a beautiful story.