Anantaya Decor - Imprint-ed on Time!

Online, June 3, 2013 (Newswire.com) - Anantaya is known for its penchant to renew and renovate old crafts to create modern designs with a utilitarian value. In similar efforts, it has come up with hand-block printed range of products.

Using fabrics like cotton and linen along with other materials such as wood, leather and metal, Anantaya's range of hand block printed products include cushions, trays, bags, furniture, etc. While it has collaborated with Rasa, Jaipur to produce a range of simple yet stylish range of handbags in linen and leather, the wooden trays with resinous block printed base remind of a traditional, warm and welcoming hospitality. Similarly, the usage of block printing in furniture like Gloc chairs and nesting tables are just another proof of ever-evolving design sensibilities of Anantaya.

As a keeper of traditional crafts and techniques, Anantaya is always keen to re-invent and treasure their legacy. The history of hand-block printing dates back to 10th century when it started as a craft to print newspapers using carved wooden blocks, imprinted on paper using vegetable dyes. Soon it evolved on to various media like walls and fabrics. The motifs too evolved with time. As the craft of block printing came to India, it was readily picked up for its artistic appeal. In fact, many block print motifs and dyes have been evolved in different parts of India only viz. Bagru, Sanganeri, Lepakshi, etc. With its range of hand-block printing products, Anantaya has not only reinvented the craft, but has also given it a space in our home and office decor.