Ascent Telecom for Providing Customized Mobile Softphones

Online, August 26, 2010 (Newswire.com) - Service providers today face a typical challenge - inability to get the desired tailored customized Mobile SIP softphones for their specific needs. Even though the market is being flooded with some standard softphones but they hardly do justice to the customized needs of the service providers, who want to get their own ideas implemented and thus want to create differentiation. Spicei2i (formerly MediaRing) is one such serious large VoIP service provider, who, in their pursuit to get such customized Mobile Softphones, zeroed down on Ascent telecom. Ascent offered the customized development of Mobile Softphones, along with other VoIP apps, on all major Mobile operating systems, to Spicei2i.
Ascent tailored & customized it's existing Mobile SIP Softphones as per the requirements of Spicei2i for all major mobile operating systems - Symbian 3rd edition, symbian 5th edition, Android, IPhone, Windows Mobile. Additionally, Ascent also provided other value added apps like callback app, SMS over IP over Blackberry, in addition to the major mobile OS. The softphones were customized, branded and integrated with existing legacy server side setup of Spicei2i (Mediaring).

Ascent's Mobile SIP Softphones act as comprehensive IP communicators on Mobile handsets by offering range of varied features/functionalities:

• Call Management - Make & Receive Calls over WiFi, 3G, GPRS, WiMax / User Authentication via Http, Address Book Integration / Protocol SIP, RTP / Codecs: G.729, G.711, iLBC, AMR, GSM / NAT/Firewall Handling with Encryption, STUN, TURN, ICE, RPORT support

• Billing Integration - Integration to 3rd party billing through http / Call Log, CDRs Display in Handset / Account Balance Status / Balance Announcement via IVR / Fund Transfer

• Value Added Features - Set Voicemail, Set Call Forward / Auto-Start, Auto-Upgrade, Intercept Mode, Call Hold / Advertisement Display

The methodology was to first understand the precise requirements of the project, formulate the specifications of the work, do the development for customization, integration and then the final deployment. Ascent worked as a technology partner with Spice, taking full responsibility of the complete project life-cycle. It particularly helped in letting Spicei2i focus on other core activities of business cycle, like promotion, branding, selling, positioning and so on, while leaving the full technology part to Ascent. This kind of ecosystem generated a lot of value because both focused on their core strengths and worked more as a partner.

About Spicei2i (formerly MediaRing Ltd), Singapore

A global enterprise headquartered in Singapore, Spice i2i Limited (formerly known as MediaRing Ltd) has a strong presence in major cities around the world, including subsidiaries, branch offices and associates in India, Kuala Lumpur, Hong Kong, Shanghai, Beijing, Cape Town and Sunnyvale (California). With the involvement of Spice Global, Spice i2i is now further consolidating its global footprint, driving innovative technologies towards realizing the dreams of the ever-evolving mobile internet society. Since acquiring a significant stake in Spice i2i through its subsidiary Spice Innovation Technologies Pte. Limited. (Spice) in 2009, the Spice Group, led by Dr. B K Modi, is committed to establishing a lead in the emerging space created by the convergence of communications and entertainment technologies. Spice i2i is poised to take on a synergistic presence in Spice's ecosystem that is built upon a base of strong intellectual property, joint-venture expertise, global connectivity, proven track record and excellence in corporate governance. Going forward, Spice i2i will play a role in further strengthening Spice's global positioning, particularly in the area of mobile VoIP. Spice i2i Limited is listed on the mainboard of Singapore Stock Exchange and trades under ticker symbol SGX: M09.

About Ascent Telecom

Founded in year 2000, Ascent Telecom is a provider of "Voice Quality Enhanced Private Labeled & Encrypted SIP Softphones" for desktops, Laptops, Mobile Phones & PDAs. With our range of softphones, we fulfill the end-to-end client side requirement of VoIP Service Providers. Our Softphones are voice quality enhanced to help the service providers gain an extra edge over competition by offering crystal clear voice quality experience to their customers. Works behind any NAT & firewall, are private labeled with Encryption/Decryption integration & are highly interoperable with all standard SIP Servers. We offer Softphones and other client side VoIP application for Mobile & PC platforms. Our products are Private Labeled for service providers under their own brand name & integrated with their softswitches: Few of our products are - PC Softphone for Windows, Mobile Softphones for - Symbian 3rd, Symbian 5th, Windows Mobile, Android, IPhone - platforms, Callback Trigger applications for Mobile platforms, Call Through Dialer for Calling Card Operators on Mobile platforms, SMS Over IP applications on Mobile Platforms.