Australian Food Manufacturers Fight Back Against Cheaper Imports

Online, January 16, 2013 (Newswire.com) - Australian food manufacturers are facing a battle to remain competitive in an industry flooded with cheaper imported goods. The "Branding the Australian Food Industry" conference in Sydney will provide practical strategies for food manufacturers to survive in a tough economic environment, characterised by a high Australian dollar and cost-sensitive consumers.

"Australian food manufacturers are facing a lot of challenges at the moment - there's tough competition both in the Australian market and internationally. Strategies to build and sustain a competitive advantage will be crucial for manufacturers in the future", says Anthony Paech, the Managing Director of food manufacturer Beerenberg. "This conference will be a platform for the industry to get together to talk about solutions to these problems, and strategies to maximise the numerous opportunities in the future."

The "Branding the Australian Food Industry" is being held at the Bayview Boulevard in Sydney on the 30th of April and 1st of May 2013.

About the conference:
"Branding the Australian Food Industry" is a Criterion Conferences event to be held on the 30th of April and the 1st of May, 2013 at the Bayview Boulevard in Sydney. Featuring speakers from the Australian Food and Grocery Council, SPC Ardmona and the Department of Agriculture, Fisheries and Forestry, this forum will provide delegates from the food manufacturing industry with a discussion on the tools to survive and thrive in a tough economic market. For full details, please see http://brandingozfood.com/.

If you would like any more information about this conference, please contact Emma Sheard on (02) 9239 5711 or [email protected]