Back to School for the Business World

Online, October 6, 2010 (Newswire.com) - Turning the executive boardroom into a classroom is a matter of survival in the new global economy

Today's economy has every organization literally in a fight for its survival. In an environment with scarce credit, diminished demand, and a growing number of hungry global competitors, the difference between eating and being eaten is leadership. Companies with executives that can boost productivity and drive innovation have a distinct advantage over those who lack it. They also possess important skills for creating jobs that can drive the US economy. Unfortunately, most of today's leaders evolved in a very different business climate and our educational systems have fallen behind the new global realities, leaving a large number of organizations struggling to adapt.

In her new book Leadership=Motivation=Innovation+Productivity: get ready for today's global challenges, author Kathleen Brush argues that the inability to adapt to the new business environment isn't merely leaving leaders unprepared and organizations exposed, it's putting entire nations at risk.

"It used to be that succeeding in the global marketplace required time, patience and persistence. But that isn't the case anymore. The pervasiveness of technology makes everything global and everything right now." Brush said. "Our nations leaders are saying that they need time, but time is the one thing we don't have. It's already been squandered."

The answer according to Brush is fast-tracking the education of today's crop of private and public sector leaders, - not by sending them back to school, but by turning the boardroom into a classroom.

"Leaders need to come up to speed very quickly on things like how to innovate and produce products for fast-growing economies with relatively low per capita incomes, such as China or Brazil. And they need to know how to successfully navigate a country's regulatory environment, politics, economic practices, history and cultural values."

As both a seasoned turn-around executive here and abroad, and a professor of international business and management, Brush knows the subject matter better than most. The book focuses on building a leader's skill-set to help them continuously innovate and improve in a complex, fast-paced environment saturated with global competition. While instructional in nature, her book is illustrated with personal experiences and filled with insights that can't be learned in business school.

"Contrary to conventional thinking, automation, technology, lower cost centers and faster-paced markets make employees more important not less," Brush said. "The key to surviving this slow down and to thriving in future economic ups and downs is remaining innovative and cost competitive across the markets served. Leaders that understand global complexities and learn how to motivate their teams and quickly adapt to demands will be the clear winners today and tomorrow."

Leadership=Motivation=Innovation+Productivity: get ready for today's global challenges is available as an ebook on Amazon.com and smashwords.com. Most e-reading devices are supported. Paperback editions are available at Amazon as well as several other online and offline outlets.

Paperback
http://www.amazon.com/Leadership-Motivation-Innovation-Productivity-challenges/dp/0982882319/ref=sr_1_10?s=gateway&ie=UTF8&qid=1285873285&sr=8-10

Kindle eReader
http://www.amazon.com/Leadership-Motivation-Innovation-Productivity-book/dp/B0041VYK2S/ref=sr_1_3?s=gateway&ie=UTF8&qid=1285873426&sr=8-3

Smashwords ebook
http://www.smashwords.com/books/view/23204