Bay Event Marketing Eyes Face-to-Face Marketing

De Pere, WI, August 28, 2015 (Newswire.com) - “Face-to-face customer interactions provide huge benefits,” said Elise, the director of operations at Bay Event Marketing. “Whether we are attending a trade show, hosting an event, or forming a social media presence, the personal approach is the best way to forge bonds with customers. There is no way around it.”

When using face-to-face marketing techniques, Elise highlighted the process the team at Bay Event Marketing uses. “As we develop promotions, we focus on establishing strong relationships between the brands we represent and the customers they serve,” she said. “Are we interacting with our audience? Do we have an experiential marketing strategy? What is our event marketing budget? How can we help the customer have a positive experience with the brand? Those are the key questions we must answer.”

"As we develop promotions, we focus on establishing strong relationships between the brands we represent and the customers they serve,"

Elise, Director of Operations

“Given the current technical landscape, audiences are sophisticated,” said Elise. “Therefore, we must provide them with the information they expect.” The firm utilizes the latest data gathering and analysis techniques to identify customer behaviors and market trends. As a result, the marketing team is able to target specific market segments in a timely manner. “When you speak with customers as if you personally know them, they will be more willing to buy from you,” she added.

The management team also knows the effects of face-to-face marketing go beyond the customer’s first-hand experience with the brand. Recent research shows that 92% of consumers believe endorsements from friends and family over all other forms of marketing. Elise added, “A powerful way to influence a business is through word of mouth. If you establish one positive experience, the customer will want to tell a friend about it. Before you know it, the good news has spread!”

Bay Event Marketing’s Face-to-Face Marketing Creates Need for New Hires

“Our face-to-face outreach method has brought us tremendous growth,” said Elise. “Therefore, we need to bring new talent into the company.” The firm has a number of openings in the marketing and sales organization. “We are searching for skilled people who want to become part of a winning team,” she added.

Candidates who would like to apply at Bay Event Marketing should visit the company’s website for additional details. “We are looking for great people who want to learn the business,” said Elise. “We offer career growth opportunities. Bay Event Marketing is a great place to work!”

Elise is excited about the future at Bay Event Marketing. “The benefits of face-to-face marketing are evident,” she said. “Customers want to develop strong ties with the brands they love. The company leaders who provide products and services realize buyer loyalty is what brings in business. We are the people who help establish and maintain those relationships. I can’t think of a better place to be!”

About Bay Event Marketing

Bay Event Marketing is an interactive marketing firm that combines campaign development and impeccable execution to create dynamic promotional campaigns that work. They carefully research consumer demographics to create targeted outreach programs and create meaningful relationships between their clients and customers.

Each of the firm’s customized marketing programs engages potential customers with increased interaction and awareness, ensuring consumers become loyal to the promoted brands resulting in fast paced growth. Bay Event Marketing’s model is scalable for use by small and large businesses and adjustable to emerging market trends and focuses on innovation to reach targets efficiently every time.