Bennet Schwartz is Ready to Show Businesses How Digital Marketing Can Assist Them

NEW YORK, June 28, 2019 (Newswire.com) - ​​Whether to choose digital or traditional becomes a point of puzzlement for medium and small businesses. With a limited marketing financial plan, it turns out to be hard for every medium and small business to split it between digital and traditional. In the end, most businesses go with traditional marketing, owing to a lack of availability of the right tools to gauge the ROI of digital.

Choosing the right marketing mix is not a simple task. Traditional marketing has its own benefits and most business owners know it. They have utilized it, and they know what the results will be. Shifting from Traditional to Digital is a challenging task. This not only entails creating and measuring campaigns in a different way but changing an entire mindset. People know that the entire world is on mobile now and they spend four hours on an average a day on it.

Bennet Schwartz says that there are several reasons for a small and medium business to move to digital. Some of which are mentioned below:

• Small and medium businesses do not have a big amount to spend on marketing. Yet, the purpose is to reach a large number of people with the lowest possible cost. A television advertisement can cost a business hefty price if shown at a normal time during the day. A small business might not have that amount of money. Even print advertisements and billboards cost a lot. While, on the other hand, digital ads can target a vast range of audiences at a lower cost.
• As an expert in the field of digital marketing, Bennet Schwartz explains that digital marketing assists in generating higher revenue, compared to traditional marketing channels. Small and medium enterprises utilizing digital marketing techniques will have thrice times better chances of expanding their business and workforce.
• Digital marketing helps to gauge every click and assists in identifying user behavior and buying patterns. It also assists in giving detailed insights about a target audience so that one can make a super targeted advertisement. The amount of data that one can collect with the assistance of digital marketing is priceless.
• For a business to thrive, one will need to pay attention to what their competitors are doing and learn from it. Think of competitors not just as someone to beat but as people who have something to teach. When one looks at what their competitors are doing, they will get some idea of what is working and what is not working. Most likely, whatever kind of business a person is in, the competitors have established a web presence. It is important to find out about the kind of content they are using and whether they are blogging or using a lot of graphics and videos.

Source: Bennet Schwartz Digital