Bold Strategies, Inc. Appoints Darcy Ramler as New CEO

Ramler succeeds founder Allan Peretz, who will transition to Executive Chairman, marking the first-ever CEO transition in the company's history.

Darcy Ramler

Bold Strategies, Inc. (“BOLD”), a leading commerce growth services agency, today announced a major leadership transition. Darcy Ramler, currently the Chief Revenue Officer, will be promoted to President and Chief Executive Officer. The founder and outgoing CEO Allan Peretz will transition to Executive Chairman.

Peretz reflected on the transition, “Darcy has been a pivotal figure in BOLD's impressive journey. Her exceptional strategic insight and dedication over the past three years have been fundamental to our growth. I am excited to witness her guide BOLD and our clients into an innovative and successful future.”

Ramler, known for her transformative leadership in major apparel companies and her significant contributions to growth at Walmart, Target, and other major retailers, brings extensive expertise in commerce strategy to her new role. Her unique perspective and proven success in business expansion are set to propel BOLD’s growth trajectory further.

“I'm excited to step into the CEO role at BOLD," said Ramler. “Our talented team will continue to harness and help redefine the ever-evolving landscape of digitally influenced commerce as we build a future that’s as BOLD as our name.”

BOLD has marked its presence in the industry with significant accomplishments, including being listed on the Inc. 5000 list of America's fastest-growing private companies for two consecutive years and securing a $2.3 million investment in 2022. BOLD’s diverse clientele ranges from dynamic startups like Lemi Shine and Kudo to established giants like Bayer and GoGo squeeZ.

Ramler's appointment marks a significant milestone as the first CEO transition in the company's history. As Executive Chairman, Peretz will work closely with leadership on strategic priorities.   

"Stepping into the position, I carry with me the invaluable lessons learned under Allan's mentorship,” Ramler said. “His visionary leadership and innovative mindset have been instrumental in shaping both our company's path and my personal growth.”


About Bold Strategies, Inc.

Bold Strategies, Inc. ("BOLD") is a commerce growth services agency specializing in a range of services, including strategy, creative studio, digital marketing, eCommerce management, and analytics. Founded by Allan Peretz, a 25-year CPG and digital marketing veteran, BOLD has become a key player in digitally-influenced commerce. Learn more at

Media Contact:

Amanda Ashley

Marketing Director

[email protected]


Link to Assets included:

  1. Darcy Ramler Headshot
  2. Allan Peretz Headshot
  3. Additional Image of Darcy Ramler
  4. BOLD Logo

Additional Resources:

  1. Darcy Ramler LinkedIn
  2. Allan Peretz LinkedIn

Source: Bold Strategies, Inc.


Tags: advertising, ecommerce, marketing agencies

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About Bold Strategies, Inc.

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Amanda Ashley
Marketing Director, Bold Strategies, Inc.
Bold Strategies, Inc.
3301 South Market Street (104)
Rogers, AR 72758
United States