Booked.net Harnessing The Power Of Video Via TVtrip

Online, July 18, 2012 (Newswire.com) - Reservation website Booked.net has this month concluded a deal with hotel video production company TVtrip.com designed to enhance the booking experience for customers.

Booked.net director Andrei Grudiy said the logic behind the deal was simple.

Surveys showed that when shopping for a hotel, 67 percent of online travel e-buyers confirmed video has helped them in the decision making process, he said.

"Now, we deliver not only photos, but also video footage of hotels. This feature helps our customers form a more accurate impression of the hotel than just still images - effectively they get a virtual tour before booking," Grudiy said.

"Seeing is believing - we hope video gives customers the opportunity to make an informed decision, give them more assurance and confidence, as well as saving them time when booking a stay in a hotel."

Hoteliers also benefited from increased bookings as a result of increased online visibility.

So far video footage of 5300 mainly European hotels had been added to Booked.net's listings across the main website, its localized domains and language platforms, he said.

There was also scope for that number to grow in future as part of the company's ongoing commitment to improving its service for customers, Grudiy said.

TVtrip is affiliated with 200 hotel chains worldwide including Accor, Best Western, NH Hoteles, Hilton, Marriot and Hyatt among others as well as more than 2000 individual hoteliers and produces professional full high-definition videos and images of hotel properties.

TVtrip EMEA vice president Annika Lucien was keen to develop the relationship with Booked.net, by providing their high value video content to help travelers book their hotel.

"Booked.net is quickly developing a presence in the market, particularly in Europe,"

It had already shown it had cared about customers by providing extensive and detailed information about the hotels it listed, she said.

"Video can only enhance that."

About Booked.net

Founded in 2008, European-based Booked.net is a hotel reservation website with live connections to booking databases that cover more than 90,000 hotels worldwide on a commission-based model. The company's multi-lingual platform offers hotel descriptions and information in 20 languages with reviews written by real travelers.

For more information, please visit www.booked.net.

About TVtrip.com

Launched in 2007, TVtrip is the largest hotel video website in the world with more than 50,000 videos showing rooms and services of over 8,000 hotels in 300 destinations. TVtrip videos help consumers save time and make the right choice when booking their hotels. The videos cover all hotel facilities, room categories and even feature information surrounding the hotel. All TVtrip videos are filmed by professional videographers.

For more information, please visit www.tvtrip.com.