BrinkMat Announces Official Launch, Services All of Manhattan

Online, June 11, 2012 (Newswire.com) - Brinkmat(http://www.brinkmat.com) is pleased to announce its fiftieth participating cleaner, allowing all corners of the island to place orders online. New search tools allow users to search by a variety of criteria, including price, pick up and delivery times, ratings, and eco-friendly cleaning.

Founders Tim O'Malley and Jay Winters founded Brinkmat.com earlier this year, experiencing immediate success. Having spent time working at Bloomberg and Microsoft respectively, they later met at Goldman Sachs where they worked closely. This work experience, coupled with time spent living in New York, lead the duo to leave corporate America and pursue their own vision-- "It became clear to us that the entire laundry process was broken and needed fixing," explained Winters.

O'Malley identified four key problems:
• Inability to compare cleaners prices, reviews, and services
• Hassle associated with physically carrying laundry
• Cleaners chosen based on proximity rather than convenience and quality
• Inability to order online and pay with a credit card

All Brinkmat cleaners offer free pick up and delivery, adding a huge level of ease; the ubiquitous fourth floor walkup is no longer an issue. "You can roll out of bed at 7am before work and open your door instead of walking down the street to get your laundry" explains Winters. Customers can also enter the items they need cleaned and compare the total costs from all of the cleaners in the neighborhood that service them. Options to filter by pickup and delivery times are also available, so it's easy to see who can deliver at times convenient to the user.

Brinkmat users are encouraged to read reviews and give ratings; customers should be able to choose a cleaner based on quality, price, and pickup/delivery times, rather than just proximity to their apartment. Since customers can order from many more cleaners than they might normally walk to, Brinkmat offers easy access to quality and convenience at a low price.

About Brinkmat
Brinkmat is Manhattan's leading online laundry ordering service. Founded in 2012, the company powers a comprehensive e-commerce solution for a number of cleaners via Brinkmat.com and cleaner-specific websites. A growing number of individuals and companies have begun to make Brinkmat their preferred service for online laundry ordering across New York City.