Ceat emerges as best employer in western region

Online, January 7, 2010 (Newswire.com) - Indian tyre major, Ceat Ltd has emerged as one of the best employer brand from the western region.

Awarded by the Employer Branding Institute, Australia, the company bagged seven awards from the western region for its different HR practices, a company statement said here.

The categories in which CEAT was awarded were - best HR strategy in line with business, talent management, and innovative retention strategy, continuous innovation in HR strategy in HR at work, innovation in career development, excellence in training and excellence in HR through technology.

"This award is recognition of CEAT's contemporary and forward looking people practices. Our HR practices reflect the ethos and values of our company where we thrive to make CEAT the best workplace in the country," CEAT's Vice President- HR, Mr Rahul Ghatak said.

Employer branding as a concept has evolved over the last few years and is a critical pillar in an organization's talent management strategy.

This award is conferred to individual or organization who have made a shining contribution to build their brand through innovative and cutting edge initiatives with a view to contribute to the business and move HR from the background to the boardroom.