China Luxury Market: An Oasis of Hope and Possibility

Online, March 17, 2010 (Newswire.com) - The 5th Annual China Luxury Summit, with the official support from Macau Government Tourist Office, ESSEC and School of Management, and Fudan University, will once again renew a new luxury chapter in Asia Pacific on 24th -25th June.

How long could China's robust economic growth sustain its super rich to consume luxury goods? Is there any consumption psychology change or luxury model transformation during post-crisis period? Will luxury brands widely transform from "Land-rush" to "ROI focus" strategy? Whether e-commerce will be main luxury retailing channel in the future?
Crucial questions will be posed to discuss in the form of keynote speech, interactive panel discussion, master-class training & workshop and cocktail party.

2010 is a critical year when luxury giants as well as new market entrants should take tailor-made development strategy in emerging market into serious consideration after the market slowdown in European, US and Japan market in 2009, the hardest year in luxury industry. Facing such booming and competitive market as China, India and the Middle East, tailor-made marketing, retailing and client positioning tactics should be carried out effectively and prudently.

Brand success in an emerging market calls for not only the support of robust economic growth, what's more important is that luxury brands should proactively take measures to establish brand image by means of cultivating clients' brand awareness and loyalty, widening more retailing opportunities in the cities of different tiers, enhance CRM to offer value-added service, establish talent cultivation and training system to cater to the real needs of native clients.

We captured below luxury related phenomena for you to think, and think with the above pictures.

- In the past, super rich focused on "Badge as status" mentality by means of purchasing luxury clothes, cosmetics, leather to show their success. Now more of them are willing to have access to private club, go on luxury travelling and do more luxury investment. How about the luxury model transformation in the near future?

- Compared with US consumers who boast much stronger purchasing power, China consumed one-fourth of world's luxury goods in 2009. Is it a signal for market renaissance or bubble formation?

- With the emergence of Quelling, first Chinese luxury jewelry brand, will more Chinese luxury brand emerge to the world stage?

Think those big questions and bring them to 5th Annual China Luxury Summit 2010. We have prepared a platform for you to meet peers, to find various answers, and to close to the solutions.