Chota Pack, Bada Dhamaka Videocon Telecom Launches Range of STVs

Delhi, January 14, 2016 (Newswire.com) - The industry first proposition will offer STVs starting at a price point of Re 1 to Rs 9, with STD/Local calls at 30P/min and validity of upto 28 days.

The telco aims at increasing its STV penetration among base and increase voice usage, anticipates STV penetration growth of 8-10%, and MoU growth of approx 10%-12% in next 3 months.

Videocon Telecom, the versatile, friendly and dynamic telecom brand of the $10 billion worth Videocon Group announced ‘Chota pack bada dhamaka’ range of Special tariff vouchers (STVs) for its prepaid customers. The telco will be offering STVs staring Rs 1, going upto Rs 9, offering STD/Local calls at Rs 30P/min and validity of upto 28 days.

As per the telco, STVs users generate 6 times more Minutes of usage (MoUs) than non STVs users, and the best way to increase voice MoUs, as per the telco is to increase STV penetration among subscribers. The telco which already has a good STV penetration of approx 46% on 4 month+ subscriber base, anticipates that with the roll out this industry first initiative of Chota STVs will help the telco further improve its STV penetration by 8-10%, and hence increase the MoUs by the same percentage in next 3 months. Further the telco also talked about the fact that the STV users demonstrate better retentivity as compared to non STV users, and hence an improvement in STV penetration will result in lower customer churn.

The ‘chota pack, bada dhamaka’ range of STVs have been designed keeping in mind the ‘affordability’ factor for the customer ensuring the non STV users will give these STVs a try and will then continue to use the same considering the price factor and ease of subscription. Customer will be able to provision these packs on their own thru a USSD utility by dialling *123*4# from theit mobiles. The range of these STVs being