Cupshe Launches First In-Store Shopping Experience in Initial Effort to Expand Its Brick-and-Mortar Presence

Cupshe, a leading global online fashion and swimwear e-tailer, announced today that it is launching its first nationwide in-store shopping experience in an effort to expand its brick-and-mortar presence. Cupshe's range of swim and beach coverups will be available at 600 Kohl's stores across the country and on for a limited time starting March 2, 2023.

As a result of its first in-store distribution, Cupshe expands its product accessibility and reach to millions of consumers nationwide by providing a shopping experience where shoppers can try on and take home Cupshe styles the same day. The launch of Cupshe in retail locations nationwide underscores its dedication to providing shoppers with elevated styles at an approachable price point through a convenient experience and signifies its plans to set forth additional brick-and-mortar distribution partnerships in the future.

"We want to give our customers a full experience of our product line, which is why we are excited to start our first in-store shopping experience for them to fall in love with Cupshe's high-quality and accessible swimwear," says Pierre Labasque, Director of Business Development at Cupshe. "Our mission is to expand the brand on a large scale to continue to spread Cupshe's core values of positivity, inclusivity and accessibility."

Kohl's will carry 21 Cupshe styles in-store, including floral and solid color bikinis, one-piece swim, and cover-ups ranging from sizes XS to XL. will also offer an expanded assortment of Cupshe styles. With prices ranging from $22.99-$39.99, shoppers can find the latest on-trend swimwear styles from Cupshe in-store at their local Kohl's or by visiting and searching for "Cupshe" and then choosing in-store pickup. 

About Cupshe:

Founded in 2015, Cupshe is a global fashion e-tailer dedicated to offering swimwear and apparel inspired by and created for the most vibrant, fun, and fearless women all over the world. Cupshe is committed to staying true to its mission of empowering women everywhere to look and feel their best in quality, elevated and accessible swimwear. Celebrity fans of Cupshe include Kendall Jenner, JoJo Fletcher, Olivia Culpo, Hilary Duff, Bella Thorne, Jamie Chung, Brandi Cyrus and more. For more information, visit

Source: Cupshe


Tags: Apparel, Fashion, Swim, Swimwear