Customer Focus Is Key To Managed Print Service Success In SMBs

Online, November 24, 2010 (Newswire.com) - Mississauga, ON, Canada -- The secret behind HP's successes within the field of managed print solutions is in the products' focus, says Hill D'Souza, a partner at Mississauga, Ontario based Supra ITS, an IT company specializing in managed technology solutions who ranks as one of HP's Elite Partners.

HP's efforts in developing and delivering managed print solutions have been widely recognized by a number of leading industry bodies such as IDC MarketScape, which names HP as a Leader in their Worldwide Managed Print Services 2010 Hardcopy Vendor Analysis, and by Gartner, who placed HP in the Leaders Quadrant in its Magic Quadrant for Managed Print Services in 2009.

D'Souza is a partner at PrinterLogix, the most recent venture from within the Supra ITS umbrella that operates specifically within the managed print field, rolling out everything from small networks of multifunction printers to enterprise level print solutions for its larger clients within Canada. Having seen the industry evolve over the last decade, D'Souza has been impressed by HP's strategy of focusing on meaningful insights and practical customer solutions.

"HP truly understands what customers in small, medium and enterprise-class businesses need.

"They may start with the same knowledge base as their competitors, but the insights HP draw from that knowledge bank are of a higher standard," D'Souza notes. "Part two of that challenge is in building a portfolio of products capable of driving real business results that customers can see -- whether in the form of cost savings, increasing efficiencies in resources, labour and process."

Continued pressure from global economic uncertainties has seen organizations across the board putting heavy cost centres under the microscope, and line items such as printer fleet management, consumables and printer network infrastructure are benefiting significantly from comprehensive and multi-dimensional strategies emerging from the likes of HP and their partners.

"Our approach to clients is driven by much the same as HP's approach to their managed print solutions and product portfolio," adds D'Souza. "By gaining an understanding of a client's business goals, we look at their print environment and align it with those objectives. With an optimized network infrastructure, improved workflow processes and document management throughout an entire organization, the impact on the bottom line can be considerable. At the moment, there's no one out there doing a better job than HP."