Day Translations Launches Website Specific for China

NEW YORK, February 1, 2019 (Newswire.com) - Day Translations stands so firmly behind its localization services, they have utilized the unique service on their own brand. In addition to their flagship website, Day Translations has created daytranslations.cn, a website targeted specifically for their clients in China.

After analyzing their marketing data, Day Translations noticed that the Chinese market was not reaching its full potential. In response, they rallied a team made up of their own localization specialists, development experts, and marketing consultants to create a new website that would speak to their clients in China from the .cn domain.

The decision to make efforts grow in China was made by company founder and CEO, Sean Hopwood in late November of last year. The new China site was launched, fully translated and completely redesigned for a Chinese market less than two months later.

“Our Chinese clients are some of the most loyal we have. We were doing a disservice by not providing them with tools to access our services as conveniently as some of our other audiences. Plus, with the implementation of daytranslations.cn, we can show all of our client's first hand how valuable localization services are," said Sean Hopwood, Day Translations CEO.

Day Translations’ localization services take typical translations to a new level. Rather than a simple word for word translation, the process dissects a message and translates it in a way that appeals to the culture receiving it. With localization, a company adjusts their branding and marketing strategies based on the culture they are marketing to. This not only expands a company’s audience, but it reaffirms that the current marketing does not confuse, distract, or offend any potential customers.

For Day Translations China, the Chinese website looks completely different from their flagship site. The company implemented a red design throughout daytranslations.cn, since red is a symbol of luck in China. All of the images on the site are from China, including photos of Chinese architecture, locals, and customs. Plus, the overall site has a more whimsical feel.

For every service, Day Translations assures that the language specialists involved are native to the culture targeted. They choose only the most qualified, native-speaking localization experts to ensure that all cultural intricacies are considered in every project. This results in a fluid implementation of marketing that helps businesses reach all of their international audiences, and ultimately, take their brand global.

Day Translations, Inc. is a global professional translation company, honored in the 2018 Inc. 5000 as one of the fastest growing private companies in the United States. They help individuals, small businesses, and multinational corporations expand their global impact by bridging the language gap and optimizing marketing strategies. Day Translations is passionate about language and grateful for the opportunities they’ve had to support humanitarian services, including providing interpreters during the Egyptian crisis of the Arab Spring and supporting Translators Without Borders.

Source: Day Translations, Inc.