Developers Are Using Subtitle Tricks to Move Units Faster

Online, May 31, 2013 (Newswire.com) - Vizcayne is a pair of twin 49-story towers on Biscayne Bay in downtown Miami that broke ground in late 2011 to much delight. It is now a year later and some of the more expensive two-bedroom units in the 849-condo development remained are still available. The building's marketers, International Sales Group, are commissioning interior designers from five countries - Venezuela, Brazil, Spain, Colombia and the U.S. - to redesign the five model units.

This designer showcase is Vizcayne's new selling tool.

Due to the increased demand from buyers from overseas, the trend in specifying unit designs to specific nationalities just makes sense for those looking to purchase a second home in the U.S. For example, the Sao Paolo-born interior designer's company has designed Vizcayne's Brazilian model unit.

Developers have discovered that if they finish the units that have been on the market for a white, they will sell them much faster and whatever they spend on the interior design they can quickly earn back from the sales price. Forato's unit in Vizcayne features wood-paneled walls sourced from trees from the Brazilian Amazon and the Venezuelan model unit combines high-end European design with hints of color and texture.

60 percent of buyers in Miami came from overseas last year and most of Vizcayne owners come from Argentina, Brazil and Venezuela.News hit the luxury real estate in Miami scene that $75M is the new asking price for the former Versace mansion in Miami Beach.

You can find that throughout South America, you will see a great deal of European influence. Venezuelans like clean lines but don't like their designs to be completely modern. They prefer a little bit of an eclectic touch. Azul y Company's Coral Gables showroom is awash in eclecticism and a tribute to the designer's vast global travels. You can find that salvaged Bali teak complements antique Chinese cabinets and modern Italian chairs quite well.

Now that the middle class has the opportunity to travel design is changing. Of course in Miami, the iconic Miami interior design of floor-to-ceiling glass, simple geometry and light, white textiles will continue to be very popular. That's what people think of when they think of Miami, whether they be from the Northeast or South America. They want what is associated with Miami.