Differentiating The Customer Experience in 2012: Workshop Given by Onefish Twofish And Customer Faithful

Online, February 9, 2012 (Newswire.com) - Date: Thursday 23rd February 2012
Time: 9.30am - 12.30pm
Location: Wallacespace, 2 Dryden Street, Covent Garden, London, WC2E 9NA

The workshop is designed to help business-to-consumer (B2C) organisations with customer-facing teams to develop an experience and proposition that builds loyalty and creates brand advocates, and which their customers will talk about with friends and share online.

The workshop will explore and show:
• how to use the customer experience as a way to compete - and what that actually looks like in practice
• a methodology for re-inventing the customer journey using their whole lives, not just website/store/call centre interaction points
• how to use communication to build energy internally and enable employees to transform the customer's experience.

To apply for one the limited places available, please contact Caroline Pryer at [email protected] or call the team on 0118 321 7457.

Carrie Bedingfield, CEO of Onefish Twofish said:

"Making customers for life is about more than mapping the customer journey - everyone does that these days. To differentiate themselves, businesses must see customers as individuals, and find the small interactions that make a difference.

They must then communicate the customer experience effectively to employees, and motivate them to deliver it. This involves moving from a structured process to a clear framework that gives them room to be spontaneous and natural, using their talent and personality to make the experience 'just perfect' for each customer."

About Onefish Twofish
Onefish Twofish are a tight-knit bunch of comms experts and work at the knotty end of business comms challenges. We have two specialisms: B2B marketing and employee communication. The whole team is experienced in these two markets. We don't know much about marketing toothpaste, but if you need to get complex things across to a business audience (whether business prospects or employees) the chances are we'll have done something like this before.