Gloria FX Takes Home Another Moonman for Coldplay's Music Video "Up and Up"

Visual effects company Gloria FX has another successful year at the 2016 MTV Music Video Awards by taking home the trophy for Best Visual Effects for Coldplay's "Up and Up." Last year, Gloria FX won Best Visual Effects for Justin Bieber's music video "Where Are You Know"

Gloria FX MTV VMA 2016

Gloria FX received MTV VMA award for Best Visual Effects the second year in a row. Led by visionary USA executive producer Max Colt, Gloria FX has completed nearly 400 top artist videos over the past six years, representing nearly 25% of the visual effects for music videos in the United States.

The list of artists includes Coldplay, Kanye West, Ariana Grande, Britney Spears, Chris Brown, Nicki Minaj, One Republic and more – all filmed by some of the most talented international directors such as Joseph Kahn, Nabil, Colin Tilley, Hanna Lux Davis, Hiro Murai and Emil Nava among others.

Many people thought the first victory came by accident but after the second one those people will be my new clients.

Max Colt, Executive Producer, Gloria FX

Max attributes GloriaFX’s success to timely decision making, an emphasis on branding client development and instant responsiveness to all client requests and concerns.  Moreover, the main office in Ukraine works in two continuous shifts, allowing its 60 visual artists of the highest Hollywood-level skills and education to be available 24 hours a day.

Opening the Los Angeles office two years ago, Max as the lead gave GloriaFX an even stronger development push.  Currently, the company’s projects receive millions of hits while earning the most prestigious awards.

A partial list of projects include:

Coldplay – «Up&Up»

Ariana Grande – «Side To Side» ft. Nicki Minaj

Skrillex & Rick Ross – «Purple Lamborghini»

David Guetta ft. Zara Larsson – «This One’s For You» UEFA EURO’16

In addition to music and commercial videos, Gloria FX is also developing visual effects in a trending virtual reality/360 degrees video direction.  Recently, the team finished commercial for Budweiser and commercial with Olympic gold champion Matt Grevers.

On the other side of the globe, Gloria FX and Max hard at work developing European and Asian markets.

Source: Gloria FX


Tags: Coldplay, gloria fx, MTV VMA, music video, visual effects Kanye West

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