HCL Unveils New Brand of Laptops in India - 'HCL Mobile Excitement'

Online, October 6, 2009 (Newswire.com) - HCL Infosystems Ltd, one of India's premier desktop and laptop manufacturers and ICT System Integration companies announced the launch of 'HCL Mobile Excitement'. This is one of the company's largest marketing initiatives since the inception of HCL in 1976. The multi dimension initiative includes more focused marketing strategy towards today's nomadic customer and saw the launch of a new logo and TV commercial focused around mobility and life-on-the-go.

Based on the findings of a survey carried out by research firm IMRB on today's consumer, HCL has launched this new marketing campaign 'ME' to establish a more youthful and vibrant image of the brand to ensure a stronger connect with NextGen consumers. The Company's new TVC and logo, an integral part of the new brand campaign 'Mobile Excitement' (ME) is more youth focused and revolves around the growing need amongst consumers for mobility. All HCL Digilife stores and retail outlets will also be re-branded as a part of this strategy.

HCL also introduced one of the world's first laptops with in-built 'One Touch' service & support, that offers service and self recovery features like 'One Touch support' and 'One Touch Recovery' incorporated into the product. HCL's new range of laptops comes with innovative features like SPLIT ME where one can share one's data without worrying about the size of the file and LOCK ME that prevents data theft from the system. This feature ensures that the data cannot be copied on to external storage devices, USB memory sticks, CD optical disk drives, hard disk drive without getting authorization from the user, Secure ME a tool which can be used to lock any application installed on the PC e.g. Internet Browser, Adobe, Power point etc, another feature Encrypt ME allows the user to encrypt their data and avoids unauthorized access of the data, providing assurance against data theft. Apart from this, the new range of laptops also comes with features like face recognition and finger print recognition.

About HCL Infosystems Ltd.
HCL Infosystems Ltd. with revenue (LTM) of US $ 2.6 billion (Rs. 12,378 crores) in financial year 2009 is one of India's premier hardware, services and ICT system Integration companies offering a wide spectrum of ICT products that includes Computing, Storage, Networking, Security, Telecom, Imaging and Retail. One of India's leading System Integration and Infrastructure management services organizations, HCL Infosystems Ltd. has specialized expertise across verticals including Telecom, BFSI, E-Governance and Power. HCL Infosystems Ltd has one of India's largest distribution and retail networks for ICT products, taking to market a range of Digital Lifestyle products in partnership with leading global ICT brands.

For more information on HCL Infosystems and its subsidiaries, please visit us at www.hclinfosystems.in