HTC Dominates Social Media Buzz to Win July Smartphone Race

Online, August 25, 2011 (Newswire.com) - The HTC Sensation 4G does it again! SocialNuggets, a provider of real-time market intelligence for consumer electronics, today released its July Smartphone SocialNuggets Index where the HTC Sensation 4G dominated social media conversations with Apple's iPhone 4 maintaining its second place position. The HTC phone received positive marks for its display, camera and body style. This is the first time SocialNuggets has seen a smartphone sustain its number one ranking for two months in a row, despite four new smartphone releases this month.

Here are some more findings on July social media analytics for smartphones completed by SocialNuggets:

• Eight HTC handsets appeared in the Top20 US Smartphones for July while Motorola and Samsung have three each and Blackberry has two. (http://bit.ly/ra1neB)

• Looking at Smartphone Share of Voice globally in July 2011, Samsung Galaxy dominated the social media waves followed by HTC Sensation 4G and Apple iPhone 4.(http://bit.ly/q8rgA7)

• When analyzing smartphone manufacturers, LG has the highest Net Perception Score in all of social media including Twitter, but when Twitter is excluded from analysis HTC leads the race. In the area of Net Perception Score for global smartphones, Samsung Nexus S continues to score highest followed by Motorola Photon 4G. (http://bit.ly/n3RbuJ)

• Besides Twitter, the Top10 sources for smartphones in July include Android Forums, Forum.Xda-Developers, Droid Forums and Howard Forums. (http://bit.ly/pEksjQ)

"It is amazing how we continue to obtain newer insights every month from the social data. It is imperative that every executive in marketing, product management, customer service and finance listen and learn from these social insights as it is a true reflection of customer sentiments and opinions," said R. Paul Singh, CEO of SocialNuggets.

So what does this information mean and why is it important? SocialNuggets compiles its Smartphone index by analyzing millions of tweets, blog posts and other online content. The Index combines Net Perception (positive vs. negative) and Share of Voice to create one comprehensive index, which provides a better way to compare different products and brands. As a result, executive and product marketers can now tap into the true customer sentiment of social media conversations and leverage the information to influence future product and marketing strategies.

About SocialNuggets:
SocialNuggets technology delivers real-time data and market intelligence for products in the consumer electronics industry by analyzing millions of social media conversations. SocialNuggets data and intelligence is used by marketing, product management, finance and customer service executives for analyzing brands, products, product features and campaigns. SocialNuggets data is delivered in bite size, ready-to-consume, infographics and is also available in the form of a Premium Data Portal with full access to the company's data warehouse for analysis and integration with customers' data. SocialNuggets, a Serendio company, was founded in 2011 with headquarters in Santa Clara, CA. For more information, please visit www.SocialNuggets.net.

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