Ideal Marketing Group Is Expanding and Cross-Training

Aurora, CO, May 15, 2015 (Newswire.com) - “We’re looking forward to an exciting future,” Johannah T., Ideal Marketing Group’s president, proclaimed. “This is a huge step for our firm.”

Johannah cited that the new office expansion is into a market with a larger demographic. “This means we’ll be reaching more customers and helping brands gain more exposure,” she said. “It’s what we live to do.”

"Currently, we're opening offices in the Denver metro area,"

Johannah , President

The plan for Ideal Marketing Group over the next several months is to expand into test markets in Colorado and on the East Coast. “Currently, we’re opening offices in the Denver metro area,” Johannah shared. “The eastern corner of Colorado is a great area to do business. People here are friendly and smart. We’re happy to be part of this community. We expect that other regions will be equally wonderful.”

According to Johannah, one of the key benefits of entering new markets is scouting for new talent. “Each area we’ve selected is close to major college campuses,” she said. “This is ideal for many reasons. First, we are very supportive of helping college students and recent grads find meaningful career paths. Second, our college recruits provide us with interesting and fresh perspectives that add value to our processes. We look forward to meeting with motivated young professionals as we expand into these regions.”

Ideal Marketing Group Managers Describe the Benefits of Cross-Training

With the expansion plans underway, Johannah noted that two Ideal Marketing Group team members will be embarking on a cross-training mission. “We have selected Kristina and Katerina to participate in this program,” she said. “Both of these associates have demonstrated that they are capable of learning more and sharing their immense knowledge with others. Their leadership capabilities have not gone unnoticed. Each is destined to be a manager in the near future.”

Johannah described the benefits of the firm’s cross-training initiatives. “Essentially, team members are selected to visit other regions,” she explained. “These individuals have developed multiple skills and proven that their techniques are effective in this industry. They’ll share best practices they’ve acquired, while learning what works or doesn’t work in a different market. Every market is unique due to the diverse demographics and cultural atmospheres. Therefore, it’s not a cookie-cutter process. What might engage consumers in Denver won’t necessarily appeal to a crowd in Miami.”

“Our goal is to help each region grow and each team member shine,” Johannah concluded. “This is why we continue to expand and enjoy success.”

About Ideal Marketing Group, Inc.

Ideal Marketing Group, Inc. is a team of experienced marketing managers dedicated to helping clients efficiently reach targeted audiences, expand market share, and sustain growth. Ideal Marketing Group, Inc.’s approach is centered on cutting-edge research combined with innovative outreach channels and on-site promotions. Their strategies are designed to deliver exceptional brand representation and memorable promotional experiences, which lead to stronger consumer rapport. The firm’s continued growth is a testament to their abilities to help clients realize their goals. Ideal Marketing Group Inc.’s portfolio includes a wide range of companies and organizations, from emerging businesses to Fortune 500 corporations.