In-Game Payment for Android, Flash and Massively Multiplayer Online (MMO) Games

Online, June 21, 2010 (Newswire.com) - RubyCoins Announces the Industry's First Complete Suite of In-game Payment Solutions for Android, Flash and Massively Multiplayer Online (MMO) Games.

Palo Alto, California - June 14, 2010 - RubyCoins, a leading edge monetization solutions company that specializes in secure in-application payments, announces the delivery of the industry's first complete in-game payment solution suite for Android, Flash and Massively Multiplayer Online (MMO) games.

In the current gaming experience, game developers and publishers have to take users out of the game for all transactions. This checkout flow may be adequate for traditional online commerce, however in today's hypercompetitive market, it is critical to keep users engaged within the game as much as possible. Roughly 30% of users drop off at first sight of an off-application billing page and users may never play the game again if the checkout process is disruptive. The RubyCoins platform addresses this issue at its core with its in-application payment solution.

"We are excited to offer secure, in-application payment solutions to the gaming industry," said Founder and CEO, Jim Nguyen. "Publishers of online games, particularly free-to-play games which rely on micro-transactions for monetization, understand the criticality of offering gamers a secure, seamless and pain-free experience during virtual item purchases and other transactions. With our in-game monetization capability, publishers and developers can keep their users in the game experience from item selection to checkout."

Key benefits of the RubyCoins system include:

*Increased check out conversion through secure payments for online and downloadable applications.

*Reach more paying users by leveraging RubyCoins' pre-integrated payment options in every
category: Credit Card, Wallet Systems (i.e. PayPal), Mobile Payment, Pre-paid cards as well as alternative payments such as ads and offers.

*Achieve greater visibility of your game's users and economy with granular, decision-impacting analytics.

*Quick integration with our cloud-based monetization platform via our secure Application Programmer Interface (API)

The RubyCoins Executive and Advisory teams have extensive experience in game development, payment, online businesses, and cloud computing. The unique experiences of the team members have given RubyCoins the foundation to build the next generation monetization system.

About RubyCoins, Inc.
RubyCoins has pioneered a secure on-demand monetization platform for online businesses. Its unique technologies allow merchants to create a seamless checkout experience within any application experience. The RubyCoins product suite is offered as Software-as-a-Service so there is no software or hardware investment required. The platform is also available as a white-label solution. RubyCoins is located in Palo Alto, California.

Media Contact
Lindsay Bennett
RubyCoins, Inc.
[email protected]

Website
http://www.rubycoins.com