Inception Marketing Utilizes Technology for Brand Awareness

Mount Prospect, IL, August 28, 2015 (Newswire.com) - “The rise of technology in marketing has created a very savvy class of consumers,” said the director of Inception Marketing. “Most companies equate their corporate websites with the digital marketing trend. Here, we know that it’s much more than that.”

“At Inception Marketing, we view marketing as a multi-pronged effort,” he added. “It starts with a solid content marketing strategy.” For each campaign, the company provides weekly updates and blogs on each website with at least one press release per month. Interactive tools such as tutorials enable visitors to learn more about product offerings. Infographics and datasheets can be bookmarked and posted to customers’ social media accounts. “By distributing content on the product’s site, it is being optimized for maximum exposure. The inclusion of up-to-date information also boosts traffic on the website by describing the services the brand provides.”

"When we utilize our sophisticated analytics tools, we refine our messaging by targeting specific audiences,"

“When we utilize our sophisticated analytics tools, we refine our messaging by targeting specific audiences,” remarked the director. The team accomplishes this by ensuring that social media accounts and websites constantly reflect the latest marketing trends. “We don’t post generic ad copy. Instead, we employ modern tools. These include live video feeds and engaging posts and photos. Everything we showcase has a specific demographic in mind. This makes us more relatable to our audience,” he added.

Today’s customers want to become personally acquainted with the products they buy. “People want to know who they are doing business with, which is why it’s so important to humanize your brand,” stated the director. “Our promotions are designed to converse with the people who interact with them. We are more interested in building a long-term relationship and providing what the customer wants than trying to get the biggest sale.”

Customers also want to know there are humans behind the logo. “Buyers want to feel confident that your brand is backed by good people,” said the director. “Websites and social media accounts are great vehicles for showing off our talent. We can feature one of our recent team nights, or one of our latest philanthropic efforts. In this way, we look authentic and trustworthy in the public eye.”

Inception Marketing’s Success Spurs Hiring Initiative

The director’s pride is evident in his upbeat tone. “Our successful marketing approach has enabled us to grow at an unmatched rate,” he said. “We need to hire new talent.” The company has openings in the marketing and advertising departments. “We are looking for bright, driven people who want to be part of a winning team.”

Individuals who are interested in applying for a position at Inception Marketing should visit the firm’s website for additional details. “We are looking for people who are willing to learn the ropes and work hard,” remarked the director.

Managers at Inception Marketing insist that everyone have a career plan. “In our company, you don’t have a job. You have a career. Everyone is given the chance to advance and succeed,” said the director. “We expect every person who joins us to be running the business someday.”

The director sees an exciting future ahead. “Marketing trends never stop evolving. That’s what makes this business so thrilling,” he remarked. “With the aid of technology, consumers will expect increased personalization and the ability to influence product development. Our team at Inception Marketing will continue to be a leader and a trendsetter in the industry.”

About Inception Marketing

Inception Marketing is a leading consulting and marketing services provider fueled by a driven team of promotional experts. Through in-depth market analysis and demographic research, the firm infuses each interactive promotional campaign they design with a relational touch to propel brands out of obscurity into the limelight. Their inspiring approach results in meaningful connections between companies and their most interested customers. As such, Inception Marketing has built a reputation as an industry-leading firm serving both small local startups and Fortune 500 powerhouses to deliver impressive growth to bottom lines and sustained increases in brand awareness.