India Telecom News Introduces Advertorial Option

Online, February 14, 2010 (Newswire.com) - India Telecom News (ITN), one of the oldest and most reputed publications in the telecom sector, has introduced "Advertorial" options for advertisers and sponsors who want to tap potential of India's telecom industry and market.

www.indiatelecomnews.com's revenue model was not through advertisements and it neither carries any banner or button advertisements nor publishes any external links. It does not go for sponsorships too. The newsletter readers pay, so they don't expect any advertisements. The sole revenue was from customized content.

If you are targeting the executives in the industry, you don't need the usual type of marketing and advertising. There should only be a tailor-made approach. You will need an innovative and strategically systemic approach to reach the deeper mind of the reader.

"Hence we have a unique option for 'Advertorial," say Tincy Mathew, publication's manager,"Generalization and conventional methods would not working in the industry segments that we cover - that is what our research says. Our research shows that the value of the service or product lies in novelty, in high focus on expert knowledge and the possibility to network (and initiate deals) and learning."

An advertorial will look like a news story (editorial), but it will convey the message to the readers. "Our readership research shows that advertorial in the form of news story (feature or report) has much more effect on readers than that from any form of advertisements. If we publish good stories, it commands more credibility than advertisement," Tincy Added.

"However, there is one limiting factor - not for you, but for us - that we cannot carry more than 2-3 advertorials in a week, as readers won't accept lot of "planted" stories. Hence our revenue stream becomes limited. Still, we strike a balance and thrive for credibility - readers get 70-80 % of pure editorial and 20-30 % advertorial and no advertisements. All are happy," said Sohan Mohammed, Vice President, Customization.

Advertorial is an advertisement in disguise, but it will be read as a story or feature or report.

Advertorial should answer some questions: -
What is the service/product that you would like to offer to global customers/clients?
Or do you want to send across a corporate, image building message?
Are there any specific readers (read market) that you aim to reach?

"Our idea is that the executives (or entrepreneurs) should read the story and should be convinced about your solutions or service - that's important. A conventional advertisement won't help you in this regard, as people tend to miss noticing it," says Sohan.

For more information, please contact: info at indiatelecomnews.com
URL: www.indiatelecomnews.com

Our other publications:
India Aviation News
India's weekly news update on aviation and air transport industry.
URL: http://indiaaviationnews.com/
E-mail: info at indiaaviationnews.com

India Electronic News
The only weekly news on electronic industry from India
URL: http://indiaelectronicnews.com/
E-mail: info at indiaelectronicnews.com

India Food News
News and information on food and drink industry in India.
URL: http://indiafoodnews.com/
E-mail: info at indiafoodnews.com

India Fuel News
News and information on India's alternative/renewable energy
URL: http://indiafuelnews.com/
E-mail: info at indiafuelnews.com

India Hospitality News
News about hospitality industry, travel and tourism, recreation and hotels
in India.
URL: http://indiahospitalitynews.com/
E-mail: info at indiahospitalitynews.com

India Infotech News
Weekly news on IT, Networking and Outsourcing.
URL: http://indiainfotechnews.com/
E-mail: info at indiainfotechnews.com

India Investment News
News on investments that is happening in India.
URL: http://indiainvestmentnews.com/
E-mail: info at indiainvestmentnews.com

India Logistics News
News and information on freight transportation and supply chain.
URL: http://indialogisticsnews.com/
E-mail: info at indialogisticsnews.com

India Retailer News
News and information on retailing industry and market in India
URL: http://indiaretailernews.com/
E-mail: info at indiaretailernews.com

India Telecom News
India's largest circulated weekly newspaper with highest international reach.
URL: http://indiatelecomnews.com/
E-mail: info at indiatelecomnews.com

India Wealth News
India's first and only weekly newsletter about wealth management.
URL: http://indiawealthnews.com/
E-mail: info at indiawealthnews.com